Senior Marketing Insights Analyst

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the marketing performance narrative and provide actionable insights to channel managers and marketing leadership.

• Develop forecasting, scenario modeling, and benchmarking to guide quarterly and annual marketing budget planning.

• Maintain and enhance revenue attribution models, analyzing multi-touch and pipeline contribution data.

• Create and conduct incremental tests to verify attribution results.

• Establish measurement frameworks, success metrics, targets, and testing designs in collaboration with channel owners prior to campaign launches.

• Examine the complete buyer journey within HubSpot and Salesforce, pinpointing funnel trends, conversion barriers, and anomalies.

• Lead post-campaign analyses and propose adjustments to targeting, spend, or creative strategies.

• Define requirements and acceptance criteria for the GTM data layer in Snowflake and dbt.

• Assist in measuring brand and upper-funnel indicators such as branded search, share of voice, and brand awareness.

• Mentor channel owners, standardize definitions, and enhance self-service reporting capabilities.

• Report directly to the Marketing Ops & Programs Lead while collaborating with the Senior Marketing Analytics Engineer.

⛳️ Requirements

• Over 8 years of experience in marketing analytics, marketing operations, or a closely related field.

• Preferably experience in a B2B SaaS environment with a focus on a measurement or attribution strategy.

• Practical experience with a B2B attribution platform like Deamdata.

• Familiarity with CRM and marketing automation platforms, including HubSpot and Salesforce.

• Proficiency with BI tools such as Omni, Looker, or Tableau.

• Strong SQL skills, including the ability to join, aggregate, and validate warehouse data.

• Capability to interpret and question dbt models.

• Extensive knowledge of multi-touch attribution, incrementality testing, and experimentation methodologies.

• Skill in translating complex data into clear, actionable recommendations.

• Excellent stakeholder management abilities, with experience presenting to audiences from CMOs to paid media specialists.

🏝️ Benefits

• Options for remote work.

• Unlimited vacation days.

• Four months of paid family leave, regardless of gender.

• Annual learning fund.

• Regular training opportunities, both internal and external.

• Support for personal development through exposure to new challenges.

• Flexible work arrangements, including remote, company hub, or a mix of both.