Senior Marketing Contact Strategy, Analytics Manager

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Take ownership of the strategy, design, and ongoing enhancement of next best action (NBA) and next best offer (NBO) frameworks for current and past consumer and small business clients.

• Create and oversee decision-making logic and prioritization models that align customer needs with business goals across all product categories, including deposits, lending, wealth management, treasury services, and merchant solutions.

• Identify and implement data-driven opportunities that matter—utilizing behavioral signals, life events, transactional triggers, and engagement patterns to ensure timely and appropriate messaging to the right customer through the right channel, maximizing high-value opportunities to foster meaningful engagement and action.

• Develop and sustain ongoing audience segmentation strategies that pinpoint the right customers for timely marketing or sales initiatives.

• Utilize existing and past customer data environments to uncover valuable opportunities for cross-selling, reacquisition, deepening engagement, and retention.

• Manage the entire process of constructing, overseeing, and delivering targeted customer audiences for activation across all marketing and sales channels, including direct mail, email, targeted digital advertising, and outbound calls.

• Oversee data pipelines and workflows necessary to extract, transform, and deliver audience files and segments to channel execution partners and platforms accurately and promptly.

• Ensure that audiences are updated and maintained continuously to support ongoing marketing and sales efforts rather than just episodic campaign activities.

• Collaborate with channel owners and marketing operations to ensure smooth audience ingestion, suppression logic, and governance of contact frequency.

• Manage the technology stack and data infrastructure that supports decision intelligence and audience activation, including cloud data environments (preferably Snowflake), CRM systems, and marketing activation tools.

⛳️ Requirements

• Bachelor's Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Business, or a related discipline.

• Minimum experience: Over 8 years of hands-on expertise in marketing analytics, decision intelligence, customer data management, or related positions within financial services or a similarly intricate consumer-facing sector.

• Proven experience in developing and managing next best action, propensity modeling, or customer decision frameworks at scale.

• Familiarity with CRM platforms (e.g., Salesforce, Microsoft Dynamics, or similar) and an understanding of how CRM data facilitates marketing and sales activation.

• Strong practical experience with SQL for data querying, audience creation, and pipeline development.

• Experience with cloud data platforms, ideally Snowflake.

• Demonstrated capability to manage data pipelines and audience delivery workflows that support multi-channel marketing activation.

• Experience working across various marketing channels, including direct mail, email, targeted digital, and outbound calling.

• Solid understanding of consumer and/or small business banking products and customer lifecycle dynamics.

• Proven ability to lead cross-functional initiatives and manage projects independently.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• Comprehensive leave program