Senior Marketing Channel Insights Data Analyst

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Perform comprehensive statistical evaluations of the performance of various marketing channels, such as email, SMS, push notifications, direct mail, and in-app messaging.

• Create dashboards and interactive visual representations that convey marketing performance insights to relevant stakeholders.

• Design and implement A/B testing and experiments, employing statistical techniques to accurately assess impact, ROI, and lift.

• Maintain technical skills by crafting advanced SQL queries and using Python or R for in-depth analysis.

• Convert analytical results into practical insights and recommendations that aid marketing and customer engagement strategies.

• Work collaboratively with marketing, CRM, and operations teams to shape strategic roadmaps and their execution.

• Collaborate with data engineering teams to guarantee data quality and integrity.

⛳️ Requirements

• Over 5 years of experience in a hands-on data analyst or growth analytics position.

• A Bachelor's degree in Data Science, Information Systems, Mathematics, Statistics, Business Analytics, or a related quantitative discipline (or equivalent practical experience).

• Demonstrated experience in delivering complex data analysis projects within an agile or cooperative setting.

• Strong expertise in SQL, Python, or R for sophisticated data analysis and modeling.

• Familiarity with large-scale customer, transactional, or behavioral datasets.

🏝️ Benefits

• Medical/Dental/Vision coverage.

• Life insurance and disability benefits.

• Retirement plan with 401(k) matching.

• Paid time off, wellness days, and volunteer time.

• Merchandise discounts and Employee Assistance Program (EAP) resources.

• Tuition reimbursement.