Senior Manager/Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance pipeline generation initiatives across various channels such as paid search, paid social, webinars, nurture programs, field marketing, partner collaborations, and account-based marketing strategies.

• Implement programs that convert Community engagement into commercial opportunities, effectively identifying and engaging Liquibase Community users to create qualified leads for Liquibase Secure.

• Collaborate closely with Sales, RevOps, Customer Success, and Product Marketing to design campaigns that are aligned with pipeline growth, expansion, and revenue objectives.

• Create and execute Account-Based Marketing (ABM) strategies and targeted campaigns for strategic enterprise accounts, competitive takeovers, regulated industries, and contemporary data platform teams.

• Establish and refine nurture programs aimed at enhancing engagement, conversion rates, and sales velocity throughout the sales funnel.

• Leverage AI-driven workflows to optimize campaign execution, segmentation, personalization, research, testing, and content creation.

• Manage paid media performance across platforms such as Google, LinkedIn, retargeting, and other digital marketing channels.

• Collaborate with Product Marketing on campaign positioning, product launches, messaging, and strategic campaign development.

• Evaluate campaign performance, conversion metrics, attribution, and pipeline contributions to provide recommendations for investment and optimization.

• Assist in scaling SEO and AEO initiatives to enhance visibility, establish category authority, and drive inbound demand.

• Thrive in a dynamic, fast-paced environment where speed, ownership, and initiative are essential.

⛳️ Requirements

• Over 7 years of experience in B2B demand generation or growth marketing.

• Proven track record of driving measurable pipeline growth and revenue impact.

• Background in enterprise software, infrastructure, DevOps, data security, or developer tooling.

• Deep understanding of paid search, paid social, SEO, AEO, nurture campaigns, webinars, email marketing, retargeting, and conversion optimization techniques.

• Experience in transforming an open-source project into a commercial success.

• Demonstrated experience in building and executing successful ABM programs.

• Strong partnership experience with Sales and RevOps teams.

• Solid grasp of funnel metrics, attribution, and pipeline analysis.

• Excellent written communication skills and a knack for effective messaging.

• Ability to operate both strategically and on a tactical level.

• Highly organized, proactive, and focused on execution.

• Proficient in utilizing AI tools to enhance campaign execution and research efforts.

🏝️ Benefits

• Remote-first culture with opportunities for company-wide in-person gatherings.

• Home office allowance for remote employees.

• Meaningful equity participation.

• Comprehensive health, vision, and dental benefits, varying by country.

• Generous paid time off and holidays.

• 401k matching program available (US only).

• A culture that prioritizes respect and positivity—no tolerance for negativity.

• Opportunities for growth and advancement within the company.