Director, Demand Generation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create quarterly and annual demand generation strategies that align with the company's business and marketing goals.

• Collaborate with RevOps to design and implement a global account-based marketing (ABM) strategy, spearheading integrated campaigns.

• Develop repeatable campaign processes and best practices that enhance speed, consistency, and overall performance.

• Oversee campaign calendars, prioritize tasks, and ensure resource alignment across various marketing functions.

• Establish clear reporting mechanisms and processes to set global standards for Prosci.

• Work alongside Sales and RevOps to back enterprise growth initiatives.

• Create and implement account-based and engagement programs targeting key organizations.

• Enhance engagement within buying groups and progress opportunities through coordinated marketing efforts.

• Assist in initiatives aimed at accelerating the sales pipeline throughout the sales cycle.

• Collaborate with Sales leadership to uncover opportunities for deeper account penetration and growth.

• Drive demand generation efforts that bolster Prosci’s public programs, memberships, and digital services.

• Increase lead-to-registration and lead-to-customer conversion rates through testing, optimization, and targeted audience strategies.

• Develop nurturing programs that enhance engagement, retention, and growth.

• Collaborate with Digital Experience teams to refine conversion paths and customer journeys.

• Utilize individual learner and member engagement to identify and support future enterprise opportunities.

• Act as the central coordinator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales, and RevOps.

• Lead the campaign planning process to ensure messaging, content, channels, timelines, and measurement are aligned across functions.

• Convert business priorities into cohesive marketing programs that drive awareness, engagement, pipeline development, registrations, and revenue growth.

• Build and maintain strong working relationships across teams to enhance execution quality and organizational alignment.

• Ensure campaign goals, ownership, and success metrics are clearly defined and communicated.

• Mentor, coach, and develop demand generation team members (2-4 people).

• Set clear objectives, performance expectations, and development plans.

• Cultivate a culture of accountability, collaboration, experimentation, and ongoing improvement.

• Contribute to the advancement of Prosci’s marketing operational model and growth strategy.

⛳️ Requirements

• Over 10 years of progressive experience in B2B marketing.

• More than 5 years of experience leading teams focused on demand generation, growth marketing, or revenue-driven marketing.

• Experience supporting both digital/self-service and enterprise sales approaches.

• Proven track record of driving qualified pipeline growth in a B2B setting.

• Experience in leading integrated campaigns across various channels.

• Strong knowledge of marketing automation, CRM systems, and contemporary demand generation practices.

• Experience in closely partnering with Sales and RevOps teams.

• Excellent analytical, strategic, and business skills.

• Familiarity with HubSpot.

• Knowledge of Salesforce.

• Exceptional planning abilities.

• Data-driven mindset.

• Innovative thinker and proactive implementer.

• Effective problem solver.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and growth.

• Flexible work hours and remote work options.

• Collaborative and supportive work environment.