Senior Manager, Website Experience, Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive storytelling and digital experience initiatives on Nielsen.com

• Oversee the comprehensive web content strategy for Nielsen.com

• Maintain the overarching narrative and uphold editorial standards

• Guide the user journey mapping, creating distinct "paths to purchase"

• Co-manage the Information Architecture (IA), site map, and navigation structure alongside Marketing Ops and the SEO Lead

• Oversee the A/B testing process, including tools and analytics

• Act as the strategic lead for web marketing operations, working in collaboration with internal teams

• Manage partnerships with external agencies on a project basis

⛳️ Requirements

• Over 7 years of experience in web strategy, digital marketing, content marketing, or digital product management

• Demonstrated expertise in complex product verticals, particularly within SaaS or data technology companies

• Exceptional ability to convey complex technical concepts into user-friendly web experiences

• Advanced written and verbal communication skills in English; keen eye for effective B2B web copy

• Experience with SEO-driven web experiences

• Familiarity with CMS platforms such as WordPress VIP, WebFlow, Sanity, Contentful, Strapi, Storyblok, Prismic, or similar

• Strong understanding of AI tools (e.g., Claude, ChatGPT, Midjourney, Gemini) and the capability to leverage them for enhancing strategic decisions, creative development, ideation, and production

• A test-and-learn approach with the analytical skills to interpret performance data and apply insights to creative strategies

🏝️ Benefits

• Comprehensive health and wellness plans

• 401(k) with a Nielsen company match

• Generous paid time off

• Additional benefits may include a company-provided vehicle and/or eligibility for discretionary incentives or bonuses