Senior Manager, Social Media – Community

This is a fully remote position, open to applicants in California, +16 more states.

📋 Description

• Take ownership and oversee Crunchbase’s daily social media activities on platforms such as LinkedIn, X, YouTube, Instagram, Facebook, and other emerging channels.

• Design and sustain a social and editorial calendar that aligns with company goals, industry trends, and timely discussions in the market.

• Produce platform-specific content that includes written posts, short-form videos, carousels, clips, and data-driven visual materials.

• Discover and elevate unique narratives utilizing Crunchbase data, focusing on startup funding trends, acquisition activities, founder momentum, and shifts in the market.

• Develop and refine Crunchbase’s social voice to be insightful, engaging, and credible to founders, investors, operators, and enterprise buyers.

• Track platform trends, audience behavior, internet culture, and emerging content formats to pinpoint opportunities for experimentation and audience expansion.

• Evaluate content performance, engagement metrics, and competitive activity to continuously enhance strategy and execution.

• Formulate and implement Crunchbase’s community engagement strategy within relevant online communities and forums.

• Cultivate and sustain Crunchbase’s presence on Reddit through meaningful participation and audience interaction.

• Manage Crunchbase’s G2 presence, including review generation, responses, reputation management, and audience engagement initiatives.

• Identify additional communities, forums, and industry spaces where Crunchbase should actively engage, such as Slack groups, Quora, and niche business communities.

• Monitor community discussions and relay insights, customer pain points, recurring themes, and market opportunities back to internal stakeholders.

• Assist in positioning Crunchbase as a trusted and influential voice in startup, investment, and technology discussions.

• Experiment with new content formats, emerging platforms, and AI-driven discovery experiences to broaden audience reach and engagement.

• Collaborate cross-functionally with Marketing, Communications, Product Marketing, and Revenue teams to ensure cohesive messaging and campaign priorities.

• Support broader brand awareness, thought leadership, and audience growth initiatives through strategic social and community engagement.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field is preferred.

• Over 5 years of experience in social media, community management, content marketing, or related roles.

• A demonstrated portfolio of personally created content across multiple platforms, showcasing audience engagement and strong editorial instincts.

• Experience in managing brand presence and audience interaction across various social and community platforms.

• Preferred experience in video editing, short-form content production, and visual storytelling.

• Experience in B2B technology, SaaS, fintech, or data-driven brands is preferred.

• Familiarity with G2, Capterra, or similar review and reputation management platforms is preferred.

• Familiarity with social media management and analytics tools such as Sprout Social, Hootsuite, or similar platforms is preferred.

🏝️ Benefits

• Competitive compensation and equity — acknowledging your contributions and ownership mindset.

• Remote-first flexibility — primarily work from home within our approved states, with chances for in-person collaboration.

• Comprehensive health benefits for you and your family, including options for medical, dental, and vision coverage (PPO, HDHP, and HMO options).

• Continuous learning support through generous reimbursement for professional development and skill enhancement.

• 401(k) and Roth plans with an annual financial adviser check-in to assist in future planning.

• Wellness resources — including a monthly stipend to support both physical and mental health.

• Work-from-home support — internet stipend and allowance for home office setup.

• Charitable giving match through our Town Hall awards and community impact initiatives.