Senior Manager, Social Media

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Establish channel strategies, editorial frameworks, governance models, and performance standards that guarantee consistency, scalability, and measurable business impact.

• Collaborate across departments with Integrated Marketing, Brand, Media, PR, Analytics, Paid Media, and Content teams to synchronize enterprise priorities with unified social and content strategies.

• Manage agency and partner relationships, encompassing strategic direction, governance, performance expectations, accountability, and optimization.

• Supervise enterprise community management and moderation, including customer care triage and escalation support in high-risk or time-sensitive scenarios.

• Enhance and modernize social media capabilities and governance for field agents and distributed teams to facilitate scalable, compliant local activation.

• Propel innovation through AI-driven content workflows, social listening, SEO-informed optimization, and MarTech integrations such as Sprinklr, Salesforce Marketing Cloud, Adobe tools, Jasper AI, and Canva.

• Convert performance insights into executive-level recommendations, reporting narratives, and strategic business actions.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.

• Over 7 years of progressive experience in leading enterprise-level social media and content strategy for a large, complex brand.

• Proven experience in defining channel-level strategy across various social platforms.

• Experience in managing and influencing agency partners.

• Proficient knowledge of Sprinklr, including publishing, listening, and reporting functionalities.

• Familiarity with Salesforce Marketing Cloud and lifecycle marketing concepts.

• Experience utilizing AI-driven tools and contemporary content workflows.

• Understanding of enterprise social media strategy and channel portfolio management.

• Knowledge of social media governance, accreditation, and brand safety standards.

• Experience with AI-enabled content workflows and automation tools.

• Expertise in social listening, sentiment analysis, and performance measurement frameworks.

• Familiarity with integrated marketing ecosystems and cross-channel measurement.

🏝️ Benefits

• Work From Home