Senior Manager, Paid Social, DTC

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy, execution, and optimization of paid social campaigns across a range of medium to large client accounts, ensuring robust performance aligned with business objectives.

• Manage client communications for key accounts, providing strategic insights, performance narratives, testing strategies, and proactive solutions to challenges.

• Convert overarching growth objectives into actionable paid social strategies across platforms such as Meta, Instagram, TikTok, Pinterest, Snapchat, and others as relevant.

• Lead sophisticated media buying decisions, including campaign organization, audience targeting, measurement tactics, testing priorities, and budget distribution.

• Collaborate across functions with creative, analytics, strategy, and account teams to ensure that paid social initiatives are in sync with wider business aims.

• Guide and mentor Managers, Senior Analysts, and Analysts by offering support on execution, performance assessment, and strategic insight.

• Enhance team workflows by pinpointing areas for improvement in operations, reporting standards, quality assurance practices, and client service processes.

• Assist in the onboarding process for new clients by developing initial channel strategies, conducting account evaluations, and formulating transition plans.

• Contribute to departmental projects, including playbooks, best practices, training materials, and process documentation.

• Keep abreast of platform updates, market dynamics, and new opportunities to bolster client results and team expertise.

⛳️ Requirements

• 4–6+ years of professional experience in paid social, digital marketing, or performance marketing, preferably in an agency setting.

• At least 2 years of experience managing and scaling paid social campaigns for direct-to-consumer (DTC) and/or e-commerce brands.

• Proven track record of independently managing larger or more intricate client relationships with minimal supervision.

• Demonstrated ability to mentor junior team members and enhance the overall quality of work within the team.

• In-depth understanding of platform strategies, campaign setup, testing methodologies, reporting, and performance enhancement.

• Strong analytical capabilities, including the skill to interpret performance metrics, recognize opportunities, and provide data-driven recommendations.

• Exceptional verbal and written communication skills, capable of presenting insights and suggestions clearly to both clients and internal audiences.

• Solid comprehension of how creative strategies affect paid social performance, with the ability to advise on testing approaches and areas for iteration.

• Highly collaborative, proactive, and solution-driven, with a keen attention to detail and follow-through.

• Previous experience in people management is advantageous, though not mandatory.

🏝️ Benefits

• Competitive salary.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and options for remote work.

• Opportunities for professional development and training.

• An inclusive and supportive work atmosphere that cherishes creativity and innovation.

• 401k plan with matching contributions.