Senior Manager, North America Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement comprehensive field marketing initiatives that produce qualified leads and facilitate the closing of business across North America, particularly in the Mid-Market sector.

• Collaborate with sales leadership to synchronize priorities, develop collaborative strategies, and ensure marketing initiatives bolster pipeline advancement, conversion, and achievement of regional revenue goals.

• Execute regional marketing strategies that are in line with the Americas Marketing objectives and global program framework.

• Launch global engagement initiatives (events, account-based engagement, and customer programs) throughout North America.

• Oversee the implementation of the field marketing budget, enhancing expenditure across programs to boost performance.

• Evaluate regional programs and initiatives based on their impact on the pipeline, sales requirements, and performance metrics, making necessary trade-offs to optimize results within available resources.

• Organize and execute field events that align with global standards and regional priorities, focusing on fostering high-quality engagement that leads to pipeline growth and revenue.

• Collaborate with Global Engagement Programs to assist in the execution of executive engagement and customer initiatives in the region.

• Work with Channel Marketing to facilitate partner engagement and co-marketing efforts.

• Tailor and adapt global campaigns for effective implementation in North America.

• Track program effectiveness and refine campaigns based on pipeline quality, conversion rates, and revenue contributions.

• Advocate for the use of AI-driven tools and workflows to enhance efficiency, scale operations, and improve decision-making.

• Manage and mentor team members, offering guidance and coaching to foster delivery and performance.

• Expected travel: 20–30%

⛳️ Requirements

• 6–10 years of experience in B2B marketing within field, demand generation, or regional roles.

• Proven track record in executing marketing initiatives that generate pipeline and show measurable impacts on conversion, deal progression, or revenue.

• Strong knowledge of digital demand generation, field programs, and event management.

• Experience in a partner-led or channel-focused environment.

• Background in team management and development or leading cross-functional projects.

• Excellent project management and organizational capabilities.

• Proficient in contemporary marketing and sales technologies, including CRM systems (e.g., Salesforce), marketing workflow and automation platforms (e.g., Asana, Stensul), event software (e.g., Goldcast), and analytics/reporting tools (e.g., PowerBI or similar).

• Analytical mindset with experience in utilizing marketing tools to evaluate performance.

• Demonstrated experience with AI-enhanced tools or automation to boost efficiency.

• Strong communication and collaborative skills.

🏝️ Benefits

• Sophos follows a remote-first working model, prioritizing remote work for most employees, although some positions may require a hybrid approach.

• Our workforce is innovative and creative, all while fostering a fun and team-oriented atmosphere.

• Employee-driven diversity and inclusion networks that cultivate community and provide education and advocacy.

• Annual charity events and volunteer opportunities for employees to engage with local communities.

• Global sustainability initiatives aimed at reducing our environmental impact.

• Worldwide fitness and trivia contests designed to keep our bodies and minds active.

• Global well-being days for employees to unwind and recharge.

• Monthly well-being webinars and training to promote employee health and wellness.