Senior Manager, Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Integrated Campaign Strategy & Execution

• Oversee the planning and implementation of integrated marketing campaigns across owned, earned, and paid platforms, ensuring cohesive messaging, creativity, and timing.

• Create campaign briefs that align channel owners, creative teams, and external partners around shared objectives and a unified narrative.

• Manage the marketing calendar, coordinating launches, promotions, and evergreen initiatives to ensure channels enhance rather than compete with one another.

• Supervise the photoshoot calendar and budget, maintaining lead times that align with the merchandising and marketing calendars while optimizing costs.

• Collaborate closely with merchandising and operations teams to grasp the positioning of new products and assist in shaping the product drop calendar.

• Set and monitor KPIs across campaigns; synthesize cross-channel performance into actionable insights and recommendations for leadership.

• Advocate for brand consistency across all customer interactions, from top-of-funnel awareness to post-purchase communications.

• Partnership Marketing

• Oversee marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social media placements, and photoshoot inclusions.

• Act as the primary liaison for partner marketing teams, ensuring that deadlines and deliverables are fulfilled from both parties.

• Brief internal stakeholders and external partners on creative, copy, and campaign requirements.

• Monitor and report on partnership campaign performance; develop suggestions to strengthen high-performing relationships.

• Project & Workflow Management

• Manage and maintain the marketing project management system (Asana), developing templates, workflows, and processes that keep cross-channel content on schedule.

• Coordinate timelines and deliverables across channels, including email, SMS, paid media, social, and e-commerce.

• Conduct weekly creative and project reviews, identifying shifts in deadlines early and enabling agile responses if necessary.

• Document go-to-market strategies and translate them into tactical deliverables across all relevant teams (marketing, merchandising, operations).

• Work directly with leadership and founder stakeholders to convert high-level brand and business priorities into actionable marketing plans and timelines.

• Ensure marketing calendars reflect important merchandising moments, product storytelling priorities, and changing business needs.

• Email & SMS Marketing Strategy

• Provide strategic guidance for email and SMS initiatives, ensuring that lifecycle and promotional sends are integrated into the overarching campaign calendar.

• Supervise a channel specialist to uphold send schedules, segmentation, and performance reporting.

• Hands-on experience with platforms such as Klaviyo is a plus but not mandatory.

⛳️ Requirements

• 5-7+ years of experience in marketing, with a minimum of 2–3 years in an integrated or campaign-focused role within a fashion, luxury, or lifestyle e-commerce brand.

• Proven track record in developing and executing multi-channel campaigns that create cohesive brand experiences and measurable outcomes.

• Experience managing marketing deliverables for brand or retail partnerships.

• Exceptional project management abilities—thriving on bringing order to complexity and aligning cross-functional teams.

• Proficiency in Asana or a similar project management tool.

• Strong analytical mindset: Capable of synthesizing cross-channel data into clear performance narratives.

• Excellent written and verbal communication skills.

• A collaborative and senior presence—someone who can influence stakeholders at all levels.

• Strong brand instincts with an understanding of luxury/lifestyle customer behavior and storytelling.

• Deep appreciation for brand storytelling, customer experience, and sophisticated visual presentation.

🏝️ Benefits

• Opportunities for professional development and career growth.

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Flexible work environment and remote work options.

• Employee discounts on products and services.