Senior Manager, Growth Marketing Analytics and Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the measurement strategy for paid and performance marketing, focusing on attribution and incrementality.

• Design and assess conversion and lift tests to accurately gauge true incremental ROI.

• Propel budget optimization across various channels and campaign strategies using marginal return analysis.

• Lead performance analytics efforts, encompassing search, social media, SEO, media, and lifecycle marketing.

• Discover growth opportunities through comprehensive analysis of channels, campaigns, and cohorts.

• Create attribution frameworks that balance rigor with operational ease.

• Deliver insights and recommendations to senior leadership with clarity and confidence.

⛳️ Requirements

• 7-10+ years of experience in growth analytics, marketing analytics, or data science in a digital-first or SaaS setting.

• Extensive expertise in marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling.

• Proven history of designing and interpreting A/B and lift tests on a large scale.

• Strong data visualization capabilities using standard tools or custom-coded applications.

• Exceptional communication skills—capable of translating complex analytical insights into clear, actionable narratives for non-technical audiences.

🏝️ Benefits

• Health Insurance options (HSA, Medical, Dental, Vision)

• Matching 401K

• Life/AD&D/STD/LTD

• Tuition Reimbursement

• Pet Insurance

• Generous vacation policy