Senior Manager, Digital Personalization, Product Discovery

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish, implement, and enhance data-driven personalization strategies across various digital platforms.

• Recognize significant guest opportunities on the website and app, converting them into actionable personalization use cases.

• Improve product discovery features, such as on-site search, filtering systems, personalization, and recommendations.

• Propel revenue growth by increasing revenue per visit and enhancing conversion rates.

• Collaborate with Customer Marketing to outline the personalization roadmap, prioritize guest segments, journeys, and use cases.

• Manage the Product Discovery testing roadmap and cultivate partner relationships.

• Work in conjunction with Analytics, Product, UX, Creative, and Technology teams.

• Act as a subject matter expert and provide mentorship to the Site Merchandising team.

• Lead the personalization strategy within Digital Merchandising.

• Oversee measurement best practices, dashboards, and key performance indicators (KPIs).

• Evaluate user behavior, campaign effectiveness, and site analytics.

• Assist in testing, measurement, learning, and ongoing optimization efforts.

• Stay updated on industry trends and emerging practices in personalization and digital merchandising.

• Drive intricate cross-functional initiatives.

• Supervise and nurture a team of two Senior Analysts.

⛳️ Requirements

• Profound understanding of digital personalization practices, technologies, and methodologies, including A/B testing for omnichannel businesses.

• Strong data-driven mindset with a proven history of analyzing complex datasets and translating insights into actionable strategies.

• Ability to think strategically, create scalable roadmaps, and collaborate with Product/Technology teams and vendors.

• Exceptional communication, collaboration, and project management capabilities.

• Familiarity with Customer Data Platforms (CDPs), customer ID, and personalization is preferred.

• Bachelor’s degree in business, marketing, analytics, or a related field.

• Over 8 years of experience in digital merchandising, personalization, e-commerce, or related areas.

• At least 2 years of experience in a strategy, ownership, or leadership role.

• Authorization to work in the United States.

🏝️ Benefits

• Medical/Dental/Vision coverage.

• Life insurance and Disability benefits.

• Retirement plan with 401(k) matching.

• Paid time off, wellness days, and volunteer time.

• Merchandise discounts and Employee Assistance Program (EAP) resources.

• Tuition Reimbursement opportunities.

• Merchandise discount available.

• Numerous benefits commence on the first day of employment and extend to eligible dependents.