Senior Manager, Demand Marketing

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Guide, mentor, and nurture a team of demand marketers, ensuring effective execution, professional development, and alignment with business objectives.

• Establish clear priorities, performance expectations, and key performance indicators related to pipeline, engagement, and campaign effectiveness.

• Contribute to the demand marketing strategy and spearhead the execution of integrated programs that enhance awareness, engagement, and pipeline.

• Supervise the creation and implementation of multi-channel campaigns across owned, paid, and earned media.

• Foster consistency and scalability in campaign planning, execution, and optimization processes.

• Collaborate with Sales and GTM partners to synchronize campaigns with sales priorities and enhance lead handoff and follow-up procedures.

• Work with Revenue, Sales, and Marketing Operations to facilitate pipeline generation, health monitoring, and tracking.

• Manage campaign performance monitoring, pipeline contributions, and engagement metrics.

• Assist the team in analyzing outcomes and providing actionable insights and recommendations.

• Enhance operational efficiency, campaign processes, and pipeline hygiene.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• At least 8 years of experience in demand marketing, campaign execution, growth marketing, or similar fields.

• A minimum of 5 years of leadership experience, with a proven history of developing high-performing teams.

• Experience in contributing to pipeline generation and achieving marketing performance outcomes.

• Familiarity with marketing automation platforms, CRM systems, and campaign analytics tools.

• Strong knowledge of demand marketing, campaign strategy, and multi-channel execution.

• Proven ability to lead and develop a team while meeting pipeline and performance objectives.

• Experience in implementing integrated marketing campaigns across owned, paid, and earned channels.

• Capable of leading thought leadership initiatives across content, events, speakers, and media.

• Excellent analytical skills with experience in interpreting campaign performance and pipeline data.

• Strong collaboration and communication abilities with Sales, Marketing, and Operations teams.

• Ability to operate strategically while maintaining focus on execution and attention to detail.

• Excellent prioritization skills and ability to manage multiple initiatives in a dynamic environment.

🏝️ Benefits

• 20% Annual bonus eligibility.

• Comprehensive and rewarding Total Rewards package.