📋 Description

• Leverage content strategically to influence customer perception, enhance market credibility, and support commercial goals by fostering trust, authority, and enduring brand value.

• Employ a holistic approach to content strategy, linking audience insights, business objectives, brand positioning, and campaign targets.

• Convert expertise in subject matter, customer insights, and market trends into engaging thought leadership that sets the PPD clinical research business apart.

• Propel data-driven storytelling and the development of essential thought leadership.

⛳️ Requirements

• Over 7 years of experience in content strategy, planning, and development.

• A Bachelor’s degree is required (Master’s preferred); a degree in a writing-related discipline like journalism, public relations, communications, or marketing is ideal.

• Exceptional skills in relationship management, stakeholder engagement, and executive presentation.

• Skilled in incorporating SEO keywords into content to guarantee optimization for search engines.