Senior Manager, Brand Strategy – Engagement

This is a fully remote position, open to applicants in Alabama, +4 more states.

📋 Description

• Collaborate with the VP of Marketing and various stakeholders to enhance and define the positioning for both enterprise and business units.

• Create messaging frameworks, value propositions, and audience narratives that align with business objectives.

• Ensure uniformity and coherence across brand messaging and communications directed towards customers.

• Convert intricate business concepts into clear, engaging, and audience-focused messaging.

• Integrate existing qualitative and quantitative insights to formulate actionable audience personas and segmentation frameworks.

• Transform customer, market, and sales insights into significant implications for messaging and marketing narratives.

• Develop persona frameworks to bolster marketing strategies, messaging, and integrated activation efforts.

• Work in collaboration with external agencies and partners as required.

• Assist in the creation of scalable messaging frameworks, campaign processes, and brand standards.

⛳️ Requirements

• Over 5 years of experience in brand strategy or marketing.

• Strong analytical skills and strategic thinking capabilities.

• Demonstrated success in developing and executing integrated marketing campaigns.

• Experience in the healthcare or technology sectors is advantageous.

• Ability to work effectively in a fast-paced, collaborative environment.

• Exceptional written and verbal communication skills.

• Proficient in project management and marketing tools.

🏝️ Benefits

• Dental, vision, and various group medical plans to select from.

• A 401(k) retirement savings plan.

• Group life insurance.

• Accidental death and dismemberment (AD&D) insurance.

• Flexible spending account (FSA) and health savings account (HSA).

• Commuter benefits.

• Employer-paid short-term (STD) and long-term disability (LTD) insurance.

• Additional supplemental insurance plans, including spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program.

• Flexible vacation time.

• Accrued paid sick time.

• 10 paid holidays.

• Two floating holidays for full-time non-exempt employees.

• Eight weeks of paid parental leave for eligible employees.

• Additional paid weeks for the birthing parent.

• Four weeks of paid caregiver leave.

• A Lifestyle Spending Account allowance each month.