Senior Brand Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• The Senior Brand Marketing Manager will drive innovation within our portfolio by executing exceptional new product launches.

• As part of the Brand Marketing team, this role is essential in defining how new products are presented in the market—ensuring that launches are grounded in compelling product narratives, robust brand representation, and a well-thought-out go-to-market (GTM) strategy.

• This position will closely collaborate with Product Management, Sales, Creative, Marketing Activation, Media, and eCommerce, serving as a vital link between various teams.

• The individual in this role will spearhead launch strategies, manage the marketing content development process, and advocate for social-first, consumer-oriented execution that generates impact across diverse channels, including DTC and Amazon.

⛳️ Requirements

• A Bachelor’s degree in marketing, business, or a related discipline is mandatory.

• A minimum of 9 years of progressive experience in brand, product, or integrated marketing is required.

• At least 3 years of experience in leading multi-stakeholder initiatives or teams—either through direct management or as the primary accountable leader for cross-functional alignment and execution.

• A marketer with a brand-focused approach who knows how to harmonize storytelling, strategy, and performance.

• Proven experience in transforming complex products into clear, consumer-friendly messages.

• Strong knowledge of social-first marketing and influencer-driven content ecosystems.

• Familiarity with Amazon and eCommerce best practices for product launches.

• Demonstrated ability to lead through influence and work collaboratively within matrixed organizations.

• Highly organized, strategic, and adept at navigating uncertainty in dynamic environments.

• Experience in the automotive sector is preferred.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Company-paid life insurance and disability benefits.

• 401(k) plan with company matching (eligible the first of the month following your start date).

• Wellbeing days and parental leave.

• Educational reimbursement program.

• Referral bonuses.

• Exclusive employee discounts on RealTruck products.