Senior Integrated Media Content Designer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Establish and uphold the creative vision for integrated content initiatives across various brands and media channels.

• Spearhead the visual development of campaigns, content series, product launches, promotional efforts, and brand-building activities.

• Convert business objectives into captivating visual concepts, creative platforms, and customer-facing experiences.

• Drive creative excellence across all content channels while ensuring consistency and quality.

• Provide art direction for photography, videography, motion graphics, social media content, digital advertising, retail marketing materials, creator content, packaging support, and e-commerce assets.

• Oversee creative execution from concept development to final production.

• Collaborate with producers, videographers, editors, designers, photographers, and creators to effectively implement visual concepts.

• Guide content creation teams through pre-production, production, and post-production phases.

• Develop and maintain visual identity systems, content frameworks, campaign toolkits, and creative standards.

• Ensure consistency across all customer-facing creative assets and communication channels.

• Create scalable design systems that enhance content production efficiency and brand consistency.

• Advocate for strong visual storytelling and design best practices throughout the organization.

• Lead the creation of innovative content concepts, campaign ideas, creative executions, and storytelling methods.

• Identify opportunities to utilize emerging content formats, creative technologies, and media platforms.

• Promote experimentation and ongoing improvement across content initiatives.

• Stay updated on design, content, photography, video, and digital media trends.

• Collaborate with internal stakeholders to formulate integrated content strategies that support marketing, retail, e-commerce, product development, and branding objectives.

• Establish content pillars, campaign frameworks, and strategies for audience engagement.

• Develop channel-specific and cross-channel content strategies that align with broader business goals.

• Lead the creation of campaign concepts, content themes, promotional efforts, and integrated creative platforms.

• Generate creative briefs and strategic direction for launches, seasonal campaigns, retail activations, and brand initiatives.

• Ensure that all content initiatives align with business objectives and provide a consistent customer experience.

• Drive compelling visual storytelling that enhances customer engagement, loyalty, and brand affinity.

• Ensure content aligns with the company's voice, values, positioning, and customer experience objectives.

• Identify opportunities to strengthen brand storytelling through innovative creative approaches.

• Lead and guide content strategists, producers, editors, designers, creators, and external partners in creative direction.

• Foster a collaborative, innovative, and performance-driven team culture.

• Support professional growth through mentorship, coaching, and creative leadership.

• Establish creative processes, standards, and workflows that facilitate efficient execution.

• Collaborate closely with Design, Marketing, Retail Operations, E-commerce, Product Development, Procurement, and external partners to align creative initiatives with business objectives.

• Engage in integrated planning sessions and campaign development activities.

• Act as a key creative stakeholder for brand, campaign, and content initiatives.

• Oversee content production from the initial concept through to final delivery.

• Participate in pre-production planning, including creative briefs, shot planning, storyboards, content requirements, and production direction.

• Ensure timely delivery of content within scope and to established creative standards.

• Support efficient production workflows and content utilization across various channels.

• Review and approve creative outputs across all media channels.

• Ensure content meets predefined standards for visual quality, messaging, brand consistency, and customer experience.

• Maintain quality standards across internal teams, contractors, creators, and external partners.

• Monitor content performance across channels, including engagement, reach, audience growth, traffic, conversion, and retention metrics.

• Assess the effectiveness of creative initiatives and campaign performance.

• Collaborate with content strategists to identify optimization and improvement opportunities.

• Use data, audience insights, and business results to refine creative strategies and enhance effectiveness.

• Present content performance insights, recommendations, and strategic updates to senior leadership.

• Assist with annual planning, forecasting, budgeting, and performance review processes.

• Support content planning and prioritization across multiple brands and initiatives.

• Aid in the allocation of creative resources to maximize impact and efficiency.

• Collaborate with contractors, creators, agencies, photographers, videographers, and other external partners as needed.

• Review external deliverables to ensure alignment with company standards and creative goals.

• Identify opportunities to enhance efficiency, scalability, and creative output through external collaborations.

⛳️ Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Advertising Design, Digital Design, or a related field, or equivalent professional experience.

• 5+ years of professional experience in graphic design, creative direction, branding, or integrated design.

• Proven track record in leading integrated creative initiatives across various channels and brands.

• Strong portfolio showcasing expertise in graphic design, branding, campaign development, content design, art direction, and creative leadership.

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and other related creative tools.

• Solid understanding of typography, layout, composition, branding, visual communication, and design systems.

• Experience in art directing photography, videography, motion graphics, and integrated content campaigns.

• Strong comprehension of digital content ecosystems, audience engagement, and content performance metrics.

• Excellent communication, presentation, organizational, and leadership abilities.

• Capability to manage multiple priorities and complex projects simultaneously.

🏝️ Benefits

• Competitive salary

• Flexible working hours

• Professional development budget

• Home office setup allowance

• Global team events