Enablement Content Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Create sales and marketing materials such as customer case studies, one-pagers, solution briefs, sales presentations, and campaign assets.

• Transform technical ideas into clear, organized narratives that cater to specific target personas and their buying stages.

• Produce content that aids in pipeline development and deal advancement by addressing customer needs, objections, and use cases.

• Generate training and educational materials for onboarding new team members, product launches, and various internal learning programs.

• Review and refine all content for clarity, accuracy, and brand consistency prior to publication.

• Manage competitive positioning documents and battlecards based on the guidance of Product Marketing's research and messaging.

• Assist in creating and enhancing buyer persona and use-case documentation utilized by both Sales and Product Marketing teams.

• Provide feedback from the field and deal cycles to Product Marketing to continuously improve messaging.

• Establish and maintain a centralized repository of sales-ready content that is easily accessible, up-to-date, and aligned with the key stages of the sales process.

• Ensure that content is practical and designed for real-world application in sales discussions, enabling teams to convey a consistent narrative across interactions.

• Aid in product launches and releases with pertinent and engaging materials.

⛳️ Requirements

• 3 to 5 years of experience in content creation, copywriting, sales enablement, or product marketing, preferably in B2B or government technology sectors.

• Outstanding writing and editing capabilities, with the ability to adjust tone, structure, and detail for various personas, buying stages, and formats.

• Proficient in PowerPoint, skilled at creating clean, on-brand presentations independently without extensive design assistance.

• Familiarity with Webflow, comfortable making updates and constructing pages within an existing design framework.

• Experience with Adobe Creative Suite or Canva to develop content and enablement materials.

• Strong project management skills: adept at handling multiple content requests, prioritizing tasks, and meeting deadlines with minimal supervision.

• Comfortable collaborating with Sales to convert real interactions and objections into practical content that is effectively utilized.

• A keen interest or hands-on experience in utilizing AI tools to create lightweight agents or workflows that facilitate content production, research, or enablement activities.

• Knowledge of government, public sector, or other intricate B2B buying environments is advantageous, though not mandatory.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance plans, with substantial employer contributions for both employees and their dependents.

• Company-sponsored life insurance, short-term, and long-term disability coverage.

• 11 paid holidays throughout the year.

• Flexible time off policy.

• 401k plan with a 4% employer match.

• Monthly stipends to support home office expenses.

• Monthly wellness stipends offered to employees.