Senior Growth Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead experimentation and conversion strategies for Teams and Business trial users.

• Take ownership of the strategy and implementation of trial conversion experiments, testing innovative ideas, analyzing performance, and collaborating across teams to enhance the user journey and unlock growth potential.

• Manage the communication strategy for trial users, identifying opportunities to enhance conversion through creative messaging and lifecycle campaigns.

• Design, develop, and implement A/B tests across email platforms (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), consistently pushing the limits to discover what fosters the best user experience.

• Utilize tools such as Amplitude and Power BI to analyze results, reveal insights, and refine strategies, leveraging hands-on data skills and comfort in making data-driven decisions.

• Collaborate closely with Product, UX, Marketing, and Customer Experience teams to align trial experiences with broader go-to-market strategies, ensuring a unified user experience.

• Bring innovative ideas to the forefront, whether it involves an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking.

⛳️ Requirements

• Demonstrated experience in product, growth, or lifecycle marketing, ideally within a SaaS or PLG context.

• Proven ability to drive trial-to-paid conversion through experimentation and lifecycle strategies.

• Practical experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI.

• Strong analytical skills with a proven track record of utilizing data to drive impactful initiatives, along with a curiosity to explore new ideas, test hypotheses, and learn from data.

• Excellent communication and collaboration abilities, with a talent for fostering alignment with cross-functional teams.

• Strong problem-solving capabilities and a self-motivated mindset.

• Proficiency with AI tools to enhance growth marketing, experimentation, and data analysis.

🏝️ Benefits

• Competitive compensation.

• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 additional paid days off annually) and Volunteer Days.

• Parental leave.

• Comprehensive health coverage, including dependents.

• Support for home office setup.

• Free LastPass Families account for up to 5 members.

• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth.

• Peer-to-peer recognition through Motivosity.

• Employee Assistance Program for well-being support.

• Remote work stipend to assist with home office needs.

• Short-Term or Remote-Centric Work Arrangements for added flexibility.