Senior Growth Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of driving organic traffic growth for BloomNation’s premium florist websites, with this as your primary KPI.

• Additionally, manage the organic traffic growth for the BloomNation marketplace.

• Concentrate on attracting qualified organic traffic that yields genuine business results rather than superficial metrics.

• Identify, prioritize, and implement high-impact SEO/AEO/GEO strategies.

• Present strategies, clarify trade-offs, and execute them directly.

• Conduct a comprehensive technical and strategic SEO audit of the BloomNation marketplace.

• Develop and maintain a prioritized roadmap for technical SEO/AEO/GEO enhancements.

• Write production code primarily in PHP, HTML, CSS, and JavaScript.

• Create pull requests and deploy improvements directly.

• Enhance crawlability, indexation, site architecture, internal linking, structured data, and page performance.

• Establish scalable SEO systems across thousands of florist websites.

• Design and develop internal and customer-facing SEO/AEO/GEO tools for florists.

• Create florist-specific tools that provide local business owners with capabilities typically requiring paid SEO platforms, consultants, or agencies.

• Transform SEO insights into scalable product features.

• Identify chances to productize repeatable SEO/AEO/GEO successes across the platform.

• Build and maintain tracking infrastructure utilizing Google Analytics, Google Tag Manager, and relevant tools.

• Specify what should be tracked, the methods of tracking, and how success will be evaluated.

• Develop funnels and reports that make organic performance transparent and actionable.

• Ensure tracking is precise, dependable, and beneficial for informed decision-making.

• Collaborate with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms.

• Ensure our systems can monitor, update, and respond to changes across key search platforms.

• Utilize tools like Ahrefs, Semrush, and internal data to inform strategy and execution.

⛳️ Requirements

• Must reside in the United States.

• Availability to work full-time, 40 hours per week.

• Visa sponsorship is not available.

• Proven technical SEO experience with a history of enhancing organic traffic.

• Proficient in writing and deploying production code.

• Comfortable working with PHP, HTML, CSS, and JavaScript.

• Strong comprehension of how search engines crawl, index, and rank websites.

• Experience with site architecture, internal linking, structured data, and performance optimization.

• Familiarity with Google Analytics and Google Tag Manager.

• Capability to define tracking requirements and create valuable funnels/reports.

• Strong judgment regarding prioritization, impact, and effort.

• Ability to work independently: identify issues, develop hypotheses, present plans, execute, and iterate.

• A product-focused mindset towards SEO/AEO/GEO and growth.

🏝️ Benefits

• Your contributions will directly assist thousands of local florists in expanding their businesses.

• You will create systems and tools rather than merely following SEO checklists.

• You will tackle a unique SEO/AEO/GEO challenge: scaling organic growth across a marketplace and a vast network of premium local business websites.

• You will have access to cutting-edge SEO/AEO/GEO, analytics, and AI tools.

• You will collaborate with a robust engineering organization capable of supporting deeper platform modifications.

• You will hold significant ownership over one of the company’s most critical growth channels.