Senior GenAI Integrated Designer

📋 Description

• Collaborate within a multi-disciplinary team to conceptualize, design, and produce integrated design assets for digital and social platforms.

• Create, layout, animate, and enhance digital marketing materials (in static, animated, and video formats), e-commerce visuals, and social-first graphics, utilizing GenAI tools to expedite, elevate, or transform the ideation and production workflow.

• Generate assets for Facebook, Instagram, TikTok, YouTube, and Google Display using the Pencil platform, tailored to client specifications.

• Guide client briefs through all phases, including insights, concept development, copywriting, image and video creation, and final creative assembly, employing various GenAI models and methods.

• Adapt and optimize assets for multi-channel launches, ensuring adherence to best practices for web, mobile, and social distribution.

• Uphold brand guidelines, ensuring visual quality and consistency throughout all projects.

• Constructively respond to feedback, leveraging GenAI capabilities to rapidly iterate and refine designs as necessary.

• Present your work to internal teams, clearly articulating how GenAI has influenced ideation or execution.

• Keep current with the latest trends in design and GenAI, proactively recommending new tools and features for creative exploration.

• Ensure the quality and consistency of your creative output aligns with brand guidelines, client goals, and the evolving best practices in AI-generated content.

• Research, assess, and experiment with new GenAI tools, remaining at the cutting edge of possibilities and sharing insights with the wider team.

• Guarantee the timely, efficient, and effective delivery of completed assets across multiple projects.

⛳️ Requirements

• Proven experience as an Integrated Designer with motion skills within an advertising agency, in-house creative team, or design studio, delivering motion and integrated digital campaigns.

• A demonstrated Integrated Designer with a motion portfolio showcasing hands-on development of both traditional and AI-assisted projects (AI experience may include personal or client-related work).

• Familiarity with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Veo3, etc. (Training on our specific platform, Pencil, will be provided.)

• A keen eye for detail—capable of analyzing GenAI-generated outputs, swiftly identifying subtle errors or inconsistencies, and rectifying them through prompt refinement or additional editing tools to achieve polished results.

• Strong judgment in assessing briefs and strategically determining where and how GenAI can be integrated into the creative process for optimal efficiency and impact.

• Practical experience with GenAI-driven ideation, prompt creation, and generation of static and video assets, along with a strategic understanding of AI’s creative applications.

• Proficient skills in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign; Figma is a plus).

• Strong retouching capabilities.

• Solid understanding of digital, social, and e-commerce design standards (e.g., mobile-first best practices, asset adaptation for various channels).

• Attention to detail, resourcefulness, and the ability to manage projects effectively from brief to delivery.

• Excellent collaboration and communication skills—an enthusiastic team player, receptive to feedback and new methodologies.

• A passion for learning, experimenting, and adapting to evolving creative technologies.

• Strong written and verbal communication skills in English.

• An optimistic, adaptable attitude towards the opportunities and ethical considerations of GenAI in creative industries.

🏝️ Benefits

• Be Ambitious to succeed

• Be Imaginative to push the boundaries of what’s possible

• Be Inspirational to do groundbreaking work

• Be always learning and listening to understand

• Be Results-focused to exceed expectations

• Be actively pro-inclusive and anti-racist across our community, clients, and creations