Senior Field Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement strategic integrated marketing and account-based plans that align with regional sales priorities for your segment, creating and generating pipeline through a comprehensive marketing go-to-market strategy.

• Serve as a strategic partner to regional sales leadership, fostering relationships and acting as a trusted marketing and business advisor.

• Consistently monitor, analyze, and report on marketing initiatives, programs, and pipeline performance to sales and marketing leadership, offering insights and recommendations for enhancement.

• Organize and oversee regional activities such as first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.

• Create and implement tailored account-based regional marketing campaigns for key strategic accounts, utilizing data, insights, and buyer personas to ensure personalized engagement.

• Collaborate with product marketing, demand generation, campaigns, and partner teams to identify target accounts, buyer personas, messaging, and campaign execution.

• Suggest and influence the creation of essential content to support integrated campaigns at all stages of the funnel, from awareness to conversion.

• Oversee budget management, ROI, and performance metrics for all regional marketing initiatives.

⛳️ Requirements

• 5-7 years of integrated B2B marketing experience, ideally in Canada field marketing positions.

• Demonstrated success in developing and executing field marketing campaigns, events, and regional demand generation initiatives.

• Strategic, solutions-focused mindset with the capability to analyze complex scenarios, pinpoint opportunities, and recommend actionable steps.

• Insight into strategic account buying dynamics and behaviors throughout Canada.

• Proficient in English and French Canadian – in both written and spoken forms, as well as business communication.

• Proven experience in navigating the diverse business and cultural dynamics across all Canadian provinces.

• Exceptional written and verbal communication skills, with the ability to create strategic marketing plans and customize messaging for various audience types.

• Outstanding program and project management abilities, capable of handling multiple initiatives simultaneously while meeting deadlines and objectives.

• Strong analytical mindset and results-oriented, with the skill to extract, analyze, and interpret data and adjust strategies accordingly.

• Familiarity with tools like Salesforce, Marketo, 6Sense, Gemini, and Tableau.

• Demonstrated expertise in utilizing AI tools to enhance marketing efficiency and effectiveness, such as employing generative AI for content personalization or predictive analytics for better intent-based targeting.

• Willingness to travel regionally (15%-25%) as required.

🏝️ Benefits

• Health and wellness coverage: Medical, dental, and vision insurance

• Disability coverage: Short-term and long-term disability

• Life protection: Life insurance and Accidental Death & Dismemberment for employees, spouse, and children

• Time off benefits

• Paid Holidays

• Sick leave

• Employee Assistance Program (EAP) and Care Counselors