Senior Field Marketing Manager, EMEA

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Implement regional initiatives that generate new pipeline and facilitate expansion.

• Align worldwide campaigns with regional priorities and pipeline objectives.

• Collaborate closely with Business Development to create lead generation and pipeline development programs.

• Monitor performance and refine programs based on conversion rates and overall impact.

• Execute personalized ABM programs tailored to priority accounts, including 1:1, 1:few, and 1:many strategies.

• Work in partnership with Sales on account planning and program implementation.

• Launch customized campaigns to engage buying groups effectively.

• Organize and execute regional events such as executive roundtables, roadshows, conferences, and webinars.

• Oversee the comprehensive execution of programs, including follow-up and reporting processes.

• Ensure all initiatives are aligned with target accounts and pipeline objectives.

• Implement integrated campaigns across various channels including digital, events, email, and third-party platforms.

• Adapt global campaigns for the EMEA markets.

• Enhance engagement throughout the entire buyer journey.

• Collaborate with Sales to synchronize on account priorities.

• Accelerate deals through targeted programs.

• Utilize Sales feedback to enhance execution quality.

• Monitor pipeline, ROI, and conversion metrics.

• Refine programs and allocate spending based on performance insights.

• Work collaboratively with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing.

• Ensure uniform program execution across teams.

• Manage vendors and partners as necessary.

⛳️ Requirements

• 5–8 years of experience in B2B marketing (preferably in SaaS or enterprise technology).

• Proven experience in executing field marketing, ABM, and demand generation initiatives.

• Strong collaborative mindset when working with Sales teams.

• Ability to oversee multiple programs across different regions and priorities.

• Data-driven approach with the capability to enhance performance.

• Familiarity with CRM and marketing automation tools.

• Knowledge of ABM tools and account engagement strategies; familiarity with Demandbase is a plus.

• Understanding of GDPR and data regulations applicable in EMEA.

• Bachelor’s degree in marketing, business, or a related field (or equivalent experience).

🏝️ Benefits

• Opportunities for professional development.

• Flexible working hours.

• Options for remote work.