Senior Field Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop, strategize, and implement a detailed calendar of field events, encompassing trade shows, conferences, roadshows, executive dinners, Customer Advisory Board gatherings, and webinars.

• Ensure that events are in alignment with business goals and engage the target audience effectively.

• Clearly communicate event strategies, outcomes, and recommendations during key meetings.

• Collaborate with the content team to guarantee that event messaging, presentations, and materials are compelling, on-brand, and suited to the event's objectives and audience.

• Oversee the complete event lifecycle: strategy formulation, planning, logistics management, vendor coordination, team empowerment, on-site execution, and post-event follow-up and reporting.

• Implement events as integrated marketing initiatives that bolster our Intelligent Change Management narrative, rather than treating them as isolated activities.

• Work with Sales and Marketing to identify and prioritize target accounts for each event.

• Organize executive meetings and networking opportunities that facilitate opportunity advancement.

• Collaborate with Sales leadership to ensure that event strategies are directly aligned with target accounts and emerging opportunities.

• Monitor and report on event-generated leads, opportunities, and pipeline impact through Salesforce.

• Evaluate event performance based on attendance, opportunity creation, pipeline ROI, and engagement quality.

• Maintain ownership of field marketing for UK & EMEA locations while closely collaborating with the US-based Marketing team.

⛳️ Requirements

• 8+ years of demonstrated experience in field marketing, event management, or a similar role, ideally within a B2B SaaS or technology setting.

• Proven ability to manage intricate projects involving multiple stakeholders, from planning through to execution and post-event evaluation.

• Proficiency in event management platforms (e.g., Swoogo, Eventbrite, Bizzabo), CRM systems (Salesforce), and marketing automation tools (Pardot).

• A history of executing events that produce measurable pipeline impact and executive engagement, supported by data.

• Strong analytical skills with experience in tracking event performance, analyzing data, and reporting on ROI.

• Outstanding organizational abilities, meticulous attention to detail, and the capability to juggle multiple priorities in a fast-paced environment.

• Excellent communication, negotiation, and interpersonal skills, with a knack for building relationships with internal teams and external vendors.

• Willingness to travel frequently for events as needed, with travel requirements of up to 50%.

• Experience in managing event budgets, including forecasting, vendor negotiations, and cost optimization.

• Willing to travel up to 25% domestically and internationally, with the majority of travel occurring in the UK/London.

🏝️ Benefits

• Generous Paid Holiday

• 9 Annual Bank Holidays

• Summer Fridays

• Career development and learning opportunities, including access to LinkedIn Learning

• Regular People Leader training

• Internal Mentorship Program

• Annual Continued Education Program