Senior Field Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Oversee the creation and implementation of a regional field marketing strategy that aligns with quarterly and annual revenue objectives, sales priorities, and target account coverage.

• Serve as a senior marketing collaborator with regional and segment-focused Sales leadership, shaping territory planning, account engagement strategies, and initiatives for pipeline acceleration.

• Develop and execute integrated field programs, such as executive roundtables, trade shows, roadshows, user groups, webinars, and account-based initiatives.

• Take ownership of comprehensive program strategy and execution, which includes planning, budgeting, vendor management, promotion, on-site execution, and post-event optimization.

• Create and implement account-centric marketing strategies that facilitate complex enterprise and strategic account activities.

• Transform core brand and product strategies into engaging regional campaigns and executive experiences, impacting messaging direction and campaign design.

• Lead cross-functional collaboration among digital, content, product marketing, and sales teams to guarantee cohesive execution and consistent customer experiences.

• Establish success metrics and provide executive-level reports on program performance, pipeline contributions, ROI, and overall marketing effectiveness.

• Utilize data and insights to inform investment choices, prioritize initiatives, and adapt the regional field marketing strategy.

• Manage regional marketing budgets with responsibility for forecasting, optimization, and reconciliation; oversee and negotiate vendor relationships.

• Travel approximately 20–30% of the time to facilitate executive-level events, customer interactions, and strategic initiatives.

⛳️ Requirements

• 8–12+ years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high-tech, or enterprise software sectors.

• Experience in the Banking and Financial Services industry is preferred.

• Proven success in driving pipeline and revenue through intricate, multi-channel field and account-based marketing initiatives.

• Extensive experience collaborating with senior Sales leadership to influence strategies, expedite deals, and support long-term growth objectives.

• Demonstrated ability to operate independently and exercise sound judgment in highly ambiguous settings.

• History of designing and scaling impactful field marketing programs across various regions or segments.

• Advanced proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike, Tableau) and performance analytics.

• Strong analytical and strategic mindset, capable of converting insights into actionable strategies that influence investment decisions.

• Exceptional communication, presentation, and stakeholder management skills at the executive level.

• Acknowledged as a leader and trusted advisor; influences without direct authority and elevates the standards for field marketing execution.

• Thrives in a dynamic, high-growth environment with shifting priorities.

🏝️ Benefits

• Incentive compensation

• Bonus

• Restricted stock units