Senior E-Commerce Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement marketing strategies for a global e-store that supports various brands, with campaigns designed for both B2B and B2C audiences.

• Strategically plan and execute targeted B2C marketing campaigns through channels such as SEO, SEM, social media, email, paid media, and influencer partnerships.

• Enhance product landing pages and user experience focusing on consumer-centric journeys by utilizing behavioral analytics to maximize conversion rates.

• Employ AI-driven personalization, automation, and segmentation tools to provide customized experiences for diverse audience segments.

• Work collaboratively with Brand, Product, Sales, and eCommerce teams to align B2B and B2C strategies.

• Analyze campaign performance with advanced analytics and continuously adjust tactics for improvement.

• Keep abreast of trends in eCommerce and AI marketing, including loyalty programs, social commerce, and influencer engagement.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Digital Commerce, Business, or a related field.

• Over 5 years of experience in eCommerce marketing, particularly in the SaaS sector.

• Demonstrated success in managing campaigns directed at B2C audiences.

• Proven ability to drive traffic, conversions, and revenue growth in both B2B and B2C digital contexts.

• Proficient in AI-powered tools, marketing automation, and advanced segmentation techniques.

• In-depth knowledge of SEO, SEM, social media strategy, paid media, and consumer engagement strategies.

• Capable of working cross-functionally and managing intricate multi-brand strategies within a single commerce platform.

• Familiar with AI-driven marketing automation, predictive analytics, and recommendation systems.

• Understanding of headless commerce architectures and CMS-driven marketing practices.

• Experience in manufacturing technology or B2B software marketing is advantageous.

• Advanced skills in SEO, AEO, PPC campaign management, and content marketing strategies.

• Experience in integrating marketing initiatives with CRM, ERP, or CPQ systems.

• Candidates must complete a 30-minute online pre-employment assessment.

🏝️ Benefits

• Paid Time Off (PTO)

• Sick Leave

• Parental Leave

• Medical Insurance

• Dental Insurance

• Vision Insurance

• 401(k) Plan

• Health Savings Account

• Life Insurance

• Employee Assistance Program

• Eligible for bonuses

• Opportunity for remote work