Senior Director, Product Marketing – SAAS, Martech

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead product positioning and messaging for a B2B SaaS platform within the marketing technology and measurement landscape.

• Craft compelling product narratives that demonstrate how the platform aids customers in enhancing marketing effectiveness, assessing incremental impact, optimizing media expenditures, refining budget allocation, predicting outcomes, and making informed growth decisions.

• Take ownership of go-to-market (GTM) planning for product launches, feature rollouts, platform upgrades, and strategic solution offerings.

• Develop messaging for solution areas including unified marketing measurement, marketing mix modeling (MMM), incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence.

• Create sales enablement materials such as pitch decks, battlecards, solution briefs, guides for handling objections, discovery narratives, use-case documents, demo scripts, ROI narratives, and presentations for executives.

• Collaborate with Sales and Revenue teams to assist with enterprise deals, refine win narratives, enhance discovery discussions, and bolster competitive differentiation.

• Perform market, customer, competitor, and category research to pinpoint buyer pain points, identify market trends, uncover differentiation opportunities, and recognize competitive gaps.

• Partner with Product Management to translate roadmap priorities into customer value propositions, launch narratives, and stories of adoption.

• Work alongside Customer Success to gather customer insights, use cases, measurable outcomes, and narratives for expansion.

• Create persona-driven messaging tailored for CMOs, growth leaders, heads of marketing analytics, performance marketing teams, finance leaders, data teams, and partner ecosystems.

• Develop thought leadership narratives, category points of view, website messaging, product pages, webinar themes, analyst materials, and content for executive-level audiences.

• Establish scalable product marketing processes, templates, launch frameworks, enablement rhythms, and systems for competitive intelligence.

⛳️ Requirements

• 14–20 years of cumulative experience.

• Extensive background in B2B SaaS product marketing.

• Familiarity with martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, customer data platforms (CDP), customer intelligence, media analytics, AI/data platforms, or closely related SaaS sectors.

• Demonstrated ownership of product positioning, messaging, GTM strategy, sales enablement, product launches, and competitive positioning.

• Strong comprehension of SaaS buyer journeys, buying committees, value-based selling, technical validation, and enterprise decision-making processes.

• Capability to distill complex technical, analytical, or data-driven products into straightforward business narratives without sacrificing depth.

• Experience in cross-functional collaboration with Product, Sales, Customer Success, Demand Generation, Content, Partnerships, and Executive Leadership.

• Preference for candidates with experience in building or scaling a product marketing function, operating model, or repeatable GTM process.

🏝️ Benefits

• Employee Stocks & Bonuses

• Comprehensive Health Benefits

• Employee Engagement Fridays

• Financial Education & Empowerment

• Learning & Upskilling Program