Senior Director, Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the North America marketing strategy in line with revenue and pipeline objectives.

• Collaborate with the regional Sales leader on the NA pipeline metrics.

• Enhance MoEngage's brand and category visibility in North America.

• Manage an integrated demand generation engine that includes paid media, content, SEO/AEO/GEO, ABM, partner co-marketing, and outbound enablement.

• Oversee the NA field and events portfolio.

• Foster customer advocacy in the region.

• Work in partnership with global Product Marketing to tailor positioning for the local market.

• Build, nurture, and expand the NA marketing team.

• Manage the regional marketing budget.

⛳️ Requirements

• A minimum of 12 years of B2B marketing experience within a high-growth enterprise SaaS environment.

• Demonstrated leadership experience at the Director or Senior Director level.

• Proven history of constructing or scaling regional marketing initiatives for North America.

• Expertise in areas such as MarTech, CDP, customer engagement, marketing automation, customer experience, or related fields.

• Strong commercial focus: Experience in managing pipeline metrics in collaboration with Sales.

• Background in building and maintaining high-performing marketing teams across various sub-functions.

• Excellent judgment and the ability to thrive in uncertain situations.

• Demonstrated capability to influence stakeholders and partners without formal authority.

• Strong executive presence and exceptional storytelling abilities.

🏝️ Benefits

• Equal opportunities for success and professional growth.

• Respect for professional competence.

• A strong commitment to inclusivity.