Senior Director, Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Define and spearhead go-to-market strategies for our product and service offerings, including CRO, CDMO, and the overall oligo portfolio.

• Collaborate with the Business Development team to guarantee effective market penetration and growth.

• Create value propositions, messaging frameworks, and competitive positioning.

• Formulate and implement the company's comprehensive marketing strategy in alignment with business goals.

• Serve as a strategic advisor to senior leadership on market positioning, brand development, and growth opportunities.

• Lead and coordinate marketing initiatives across various channels and stakeholder groups.

• Set marketing priorities, budgets, KPIs, and performance metrics.

• Convey and simplify complex scientific, technical, and business concepts into engaging customer-centric messaging.

• Perform market, customer, and competitor analyses to pinpoint opportunities and risks.

• Oversee the company's website strategy, content, and user experience.

• Propel digital marketing efforts, including SEO, content marketing, email campaigns, and social media outreach.

• Ensure that digital platforms effectively facilitate lead generation, customer engagement, and brand visibility.

• Work closely with Business Development and Program Management (CRO & CDMO) as well as Scientific and Leadership teams.

• Manage external agencies, consultants, and marketing vendors as needed.

⛳️ Requirements

• A Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a related discipline.

• Extensive experience in senior marketing leadership roles within the pharmaceutical or CDMO sectors.

• Demonstrated success in developing and implementing integrated marketing and go-to-market strategies.

• Comprehensive marketing knowledge across branding, communications, digital marketing, product marketing, and customer engagement.

• Strong strategic thinking capabilities paired with a hands-on, execution-focused approach.

• Exceptional communication and stakeholder management skills.

• Experience in life sciences, biotechnology, healthcare, diagnostics, or a related field is highly preferred.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.