Director, Product Marketing – Go-to-Market

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering.

• Collaborate with Product, Finance, and the VPP team to assess pricing options, customer value propositions, and commercial trade-offs, balancing customer adoption with business economics.

• Convert intricate product capabilities and customer insights into impactful positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications.

• Conduct customer research and generate insights to guide product strategy, positioning, pricing recommendations, customer prioritization, and go-to-market planning.

• Create comprehensive go-to-market strategies, encompassing customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics.

• Establish an ongoing learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to enhance product strategy, pricing, customer experience, and commercial performance.

• Act as the main marketing partner for the VPP organization and represent the voice of the customer in cross-functional decision-making.

• Shape product roadmap, commercialization strategy, and customer experience through customer insights and commercial suggestions.

• Define and track success metrics related to acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI.

• Present strategic recommendations and customer insights to Executive Leadership while closely collaborating with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams.

⛳️ Requirements

• Over 8 years of progressively responsible experience in Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or similar leadership roles.

• Proven track record of launching and scaling innovative consumer products or technology-driven services.

• Deep understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning.

• Experience in influencing product strategy, pricing, and commercialization decisions using customer research, analytics, and business insights.

• Strong commercial and analytical judgment, including experience in evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI.

• Familiarity with customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to support strategic decisions.

• Proficient in using advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to assess commercial opportunities and customer behavior.

• Exceptional executive communication, storytelling, and presentation skills.

• Ability to distill complex problems into clear, actionable recommendations.

• Comfortable working in ambiguous, fast-paced environments with a builder mindset.

• Strong cross-functional leadership abilities with the capacity to influence without direct authority.

🏝️ Benefits

• Competitive compensation and benefits.

• Annual bonuses.

• Unlimited paid vacation.

• Premium private medical insurance for you and your family.

• Opportunities for continued professional growth.