Senior Director, Engagement Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy and implementation of B2B2C marketing initiatives.

• Create industry-focused resources categorized by clinical model, service, and population.

• Educate and empower client-facing teams to leverage self-service toolkits and reporting tools.

• Act as a marketing subject matter expert for selected large and high-priority clients.

• Manage the content strategy aimed at patients across web platforms, blogs, social media, and video content.

• Collaborate closely with in-house creative teams to produce high-quality and on-brand materials.

• Establish and oversee a test-and-learn program within engagement marketing initiatives.

• Propel measurable results across the function, including toolkit utilization and client-specific member engagement goals.

• Lead and nurture a team of three marketing professionals.

⛳️ Requirements

• A bachelor's degree in marketing or a related discipline.

• Over 10 years of progressive marketing experience, with at least 3 years in a senior leadership position overseeing direct reports, or an equivalent combination of education and experience.

• Demonstrated expertise in B2B2C marketing, preferably within healthcare, benefits, or similarly complex employer-to-consumer environments.

• Required experience collaborating with client success or account management teams.

• Professional experience that encompasses both large and small organizations.

🏝️ Benefits

• FREE Marathon Health services for you and your family, offering unlimited, free primary care, routine labs, select prescriptions, vaccinations, and virtual mental health services.

• Selection of 2 medical plans, 2 dental plans, and vision coverage.

• Unlimited access to mental health benefits and Employee Assistance Program (EAP) resources.

• Incentives for participating in challenges and maintaining a healthy lifestyle.

• Family-building and hormonal health benefits, along with paid parental leave.

• Generous Paid Time Off (PTO) or Flexible Time Off (FTO).

• Paid holidays plus an additional day for personal matters.

• Company-funded Basic Life and Disability insurance.

• Supplemental Life insurance options available.

• Spending accounts to manage eligible expenses.

• 401(k) plan with employer matching and graded vesting.

• Continuing Medical Education (CME) to enhance and maintain the knowledge, skills, and expertise of our health center staff, as applicable.