Senior Director – Digital Marketing

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Oversee the digital marketing strategy across various functions within digital marketing, including but not limited to social media, SEO, email marketing, marketing technology, web development, and content growth.

• Lead the strategy and manage the implementation of the technology stack for the website.

• Develop and execute strategies to drive online traffic to the company’s website.

• Create and manage digital marketing campaigns.

• Oversee the ongoing enhancement of the company website.

• Enhance the usability, design, content, and conversion rates of the company website.

• Collaborate with the Digital Marketing Leadership Team on the planning and budget management of all digital marketing efforts.

• Assess customer research, market trends, and competitor insights.

• Review emerging technologies to keep the company at the leading edge of digital marketing advancements.

• Utilize web analytical tools to inform data-driven decisions that enhance user satisfaction and increase patient volume.

• Coordinate with relevant departments/institutes to gather strategic information and outline their digital marketing plan.

• Direct the conception, planning, and execution of selected web development/expansion initiatives, serving as the primary contact for the division/department.

• Act as the liaison between agencies and internal clients for web-based initiatives and web analytics.

• Manage digital team professionals and establish annual key performance indicators for team members.

• Mentor staff and provide opportunities for growth and learning.

• Educate internal resources on the latest best practices in web-based analytics.

• Accountable for defining and reporting on OKRs for digital strategies and tactics.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

• 10 years of experience in digital marketing, with five years in a senior leadership position, preferably within the healthcare sector.

• In-depth understanding of digital ecosystems, including content strategy, UX, social media, SEO/SEM, and martech stacks.

• Proven experience in managing digital transformation projects, CMS migrations, or multi-site web environments.

• Strong analytical skills with experience in web analytics, KPIs, and marketing automation.

• Exceptional leadership, communication, and collaboration abilities.

• Strong organizational skills with keen attention to detail and the capability to manage multiple projects concurrently.

• Ability to devise creative solutions.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Paid time off

• Remote work options