Digital Marketing Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take full ownership of overall website traffic, SEO effectiveness, conversion rates, and the performance of key pages.

• Oversee daily updates and governance for Zonar.com and its associated digital platforms.

• Create, update, and manage website pages, landing pages, thank-you pages, CTAs, metadata, and digital content using HubSpot CMS.

• Manage relationships with SEO and development agencies to ensure their contributions align with traffic, conversion, and performance objectives.

• Enhance organic visibility, the quality of traffic, performance of priority keywords, and valuable website pathways.

• Ensure the integrity of website structure, navigation, URL hygiene, redirects, and overall page quality.

• Publish and manage blogs, case studies, white papers, PDFs, resources, and campaign-related content.

• Collaborate with Demand Generation to optimize landing page performance and conversion paths for campaigns.

• Work together with Marketing Operations on form configuration, tracking, routing, automation, and data collection.

• Conduct quality assurance on website updates, campaign pages, mobile experiences, forms, and core user journeys.

• Track website performance, SEO advancements, conversion trends, and significant digital challenges.

• Maintain a prioritized website backlog and keep stakeholders informed on progress.

⛳️ Requirements

• Solid experience with CMS and web production, ideally with HubSpot CMS.

• Proficient understanding of SEO, website analytics, landing pages, redirects, metadata, CTAs, and optimization for conversion rates.

• Proven experience in managing or actively contributing to goals related to website traffic, SEO, and conversion rates.

• Familiarity with GA4, HubSpot reporting tools, and the measurement of campaign performance.

• Experience collaborating with SEO, development, or digital agency partners.

• Detail-oriented with a strong quality assurance mindset and effective project management skills.

• Ability to work comfortably across Brand, Demand Generation, Marketing Operations, Sales, and Product Marketing teams.

• High proficiency in English, as all communications and deliverables will need to be in English.

🏝️ Benefits

• Paid time off

• Career growth opportunities

• Medical, dental, and vision coverage

• Remote working options

• Paid parental leave

• Company events

• Life insurance

• And more