Senior Director – Digital Campaign Operations

📋 Description

• Lead and manage the campaign operations teams at Gray Digital Media, focusing on Programmatic, Paid Search, Paid Social, Streaming TV, and Managed Platform operations.

• Create scalable workflows, operational processes, and execution strategies to enhance campaign performance, efficiency, and client outcomes.

• Set operational standards, quality assurance procedures, and best practices for campaign fulfillment teams.

• Collaborate with Sales, Operations, Product, and Leadership teams to align operational strategies with revenue growth objectives.

• Direct the media buying strategy and execution across DSPs, search, and social platforms, while managing digital products.

• Track campaign pacing, optimization strategies, performance metrics, and operational KPIs to ensure successful campaign outcomes.

• Cultivate and maintain strong relationships with media vendors, platform partners, and technology providers.

• Assess and implement new operational tools, platform capabilities, and workflow enhancements to improve campaign execution and scalability.

• Lead, mentor, and develop high-performing teams in campaign operations and media execution.

• Support training initiatives, operational documentation, and process enhancements across departments.

• Promote a collaborative, solutions-oriented culture focused on operational excellence and client satisfaction.

• Provide leadership during high-volume campaign periods while ensuring quality execution and operational efficiency.

⛳️ Requirements

• 5+ years of experience in digital media, campaign operations, programmatic buying, paid media, or advertising operations.

• 3+ years of leadership experience overseeing digital media or campaign execution teams.

• Strong expertise in Programmatic, Streaming TV/CTV, Paid Search, Paid Social, Display, Video, Audio, Native, and Omnichannel advertising.

• In-depth working knowledge of DSPs, media buying platforms, and digital advertising ecosystems.

• Proven track record in building operational workflows, enhancing processes, and managing vendor relationships.

• Strong analytical, organizational, communication, and leadership abilities in a fast-paced environment.

• Experience with campaign tracking, analytics, attribution, pixel implementation, and performance reporting is preferred.

• Capability to manage multiple priorities while driving operational excellence and team performance.

🏝️ Benefits

• Comprehensive Medical (Rx), Dental, and Vision Coverage.

• Health Savings Account with Company contributions.

• Flexible Spending Account.

• Employer-paid life and disability benefits.

• Paid parental leave benefits.

• Adoption and Surrogacy Benefits.

• 401(k) Plan, including matching and profit-sharing contributions.

• Employee Assistance Program.

• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage.

• Paid Time Off, including Relocation PTO.