Senior Director, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Comprehensive demand generation strategy encompassing digital, integrated campaigns, and scalable multi-channel initiatives.

• Development and acceleration of pipeline creation aligned with revenue objectives.

• Planning and execution of campaigns targeting various personas, segments, and stages of the buying process.

• Allocation of budget, optimization of channel mix, and management of performance metrics.

• Enhancements in funnel performance concerning volume, conversion rates, and pipeline speed.

• Collaboration with Sales, SDR, RevOps, and Partner teams to ensure the quality of the pipeline and follow-up processes.

• Contribution to global pipeline generation efforts across different regions, segments, and go-to-market strategies.

• Design and implement AI systems for multi-channel demand initiatives that yield measurable pipeline and revenue outcomes.

• Oversee digital channel performance and campaign orchestration.

• Direct testing and optimization strategies for creative assets, targeting, landing pages, and conversion pathways.

• Collaborate with content and product marketing teams to create high-impact messaging and offers for integrated campaigns.

• Establish clear reporting metrics on pipeline contribution, return on investment (ROI), and channel effectiveness.

• Lead and cultivate a high-performing demand generation team.

⛳️ Requirements

• 8–12+ years of experience in B2B SaaS demand generation or growth marketing, with a focus on leadership roles.

• Demonstrated success in driving pipeline growth through digital, integrated, and multi-channel initiatives.

• Strong grasp of funnel dynamics, conversion optimization techniques, and performance analytics.

• Proven experience in budget management and ROI optimization across various programs.

• Extensive experience collaborating with Sales and RevOps within a pipeline-centric organization.

• Familiarity with AI-driven marketing workflows, systems, or automations in a production environment.

• Knowledge of CRM, marketing automation, and data systems, including Salesforce and HubSpot.

🏝️ Benefits

• Up to 100% employer-funded premiums for medical, dental, and vision insurance for employees and their dependents.

• Comprehensive wellness benefits and access to healthcare concierge services.

• A robust array of financial benefits, including a 401(k) plan and company-sponsored life and disability insurance.

• Tax-advantaged spending accounts and a variety of discounted voluntary offerings.

• Paid Parental Leave policy.

• Access to Kindbody fertility and family-building services.

• Annual stipends dedicated to both professional and personal development.

• Flexible vacation policy, paid holidays, and additional perks.