Senior Direct Response Copywriter – Supplements, Gesundheitsprodukte

This is a fully remote position, open to applicants in Austria.

📋 Description

• Writing sales pages, advertorials, and VSLs

• Effectively and target-oriented presenting products for individuals over 50

• Capturing the concerns, fears, and needs of the target audience and translating them into persuasive copy

• Collaborating closely with media buying and creative teams

• Analyzing reports, developing concepts, and optimizing campaigns

• Generating creative ideas for paid video ads

• Creating and optimizing copy with the goal of acquiring new customers

• Rapidly producing copy variations and testing them iteratively

⛳️ Requirements

• Relevant experience in direct-response copywriting

• Strong marketing knowledge

• Utilization of modern AI tools for audience and competitor research

• Experience with voice-of-customer analyses

• Ability to develop new angles and quickly create copy variations

• Use of AI image generation for visualizing ideas

• Openness and willingness to try new approaches

• Quick comprehension and ability to integrate new ideas and insights rapidly

• German at a native level in both spoken and written form

• Fluent communication in English

🏝️ Benefits

• Professional development opportunities and access to courses, masterminds, and a network

• Ambitious, fast-growing team with a clear vision, flat hierarchies, and open communication

• Flexible and self-directed working style

• Option to work 100% remotely or onsite in the office in Innsbruck

• Flexible scheduling of working hours

• Competitive, performance-based salary

• Opportunity for additional bonuses based on text performance