Senior Digital Strategist, Contract

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with design, development, content, UX, and project management teams to establish project requirements, scope, and strategic direction.

• Advocate for best practices in enterprise B2B websites, focusing on lead generation, user journeys, information architecture, content strategy, and conversion optimization.

• Ensure the collection of website analytics and performance data before, during, and after projects to guide strategy, mitigate risks, and assess success.

• Work alongside UX to create audience personas, customer journeys, and content requirements that align with business objectives.

• Research emerging digital trends, technologies, and AI-driven opportunities, sharing insights with internal teams and clients.

• Provide strategic recommendations throughout the lifecycle of website projects.

• Facilitate strategy workshops and brainstorming sessions that yield actionable and measurable outcomes.

• Contribute to the evolution of agency methodologies, standards, and processes for delivering digital strategies.

• Lead discovery, research, and strategic planning engagements in line with client business goals.

• Conduct competitive analysis, analytics reviews, SEO assessments, content audits, and user experience evaluations.

• Establish KPIs, measurement plans, and optimization strategies to illustrate business impact.

• Act as a strategic advisor between clients and internal design, development, UX, and content teams.

• Present research findings, strategic recommendations, and project deliverables to clients and executive stakeholders.

• Communicate and justify strategic recommendations using research, data, and industry best practices.

• Build trusted relationships with client stakeholders through proactive communication and strategic guidance.

• Serve as the primary escalation point for strategy-related queries throughout project delivery.

• Assist in business development efforts through pitches, proposals, workshops, and strategic presentations.

⛳️ Requirements

• Bachelor's degree or equivalent experience.

• Over 5 years of experience in digital strategy, web strategy, digital marketing, or related fields.

• Proven experience leading enterprise website initiatives; agency experience is preferred.

• Expertise in enterprise B2B websites, digital strategy, user experience, and conversion optimization.

• Understanding of UX principles, information architecture, content strategy, SEO, analytics, and lead generation.

• Experience in developing strategic recommendations based on qualitative research, analytics, and business objectives.

• Ability to influence cross-functional teams and align stakeholders with the strategic direction.

• Excellent presentation, facilitation, and executive communication skills.

• Demonstrated ability to build strong client relationships and achieve trusted advisor status.

• Strong organizational skills with the capacity to prioritize multiple engagements simultaneously.

• Exceptional analytical thinking, attention to detail, and problem-solving skills.

• Excellent written and verbal communication abilities.

• Familiarity with GA4, Looker Studio, Hotjar/Microsoft Clarity, Semrush, or similar analytics tools.

• Understanding of AI search visibility, LLM optimization, and modern SEO practices.

• Experience in facilitating stakeholder workshops and discovery sessions.

• Familiarity with CMS platforms such as Contentful, Sitecore, Optimizely, and WordPress.

• Understanding of accessibility (WCAG) and enterprise governance.

• Ability to convert business goals into measurable website KPIs.

🏝️ Benefits

• Equal opportunity employer.

• Support for diversity in the workforce.