Senior Digital Performance Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee the *comprehensive* planning, implementation, and enhancement of paid digital advertising campaigns across Google Ads, Microsoft Advertising, and Meta Ads.

• Administer an initial paid media budget of around AUD 30,000 monthly and suggest scalable budget increments when campaign results and commercial returns justify further investment.

• Formulate channel strategies for Australia and New Zealand, taking into account the varying maturity, customer, and revenue priorities of each e-commerce platform.

• Manage campaign architecture, keyword strategy, audience targeting, bidding processes, creative testing, product feed optimization, and landing-page alignment.

• Track and enhance return on advertising spend, customer acquisition cost, conversion rates, revenue contributions, and other agreed-upon commercial performance metrics.

• Evaluate campaign and website performance to uncover growth opportunities, identify underperforming segments, and recommend corrective measures.

• Provide proactive strategic guidance to management rather than relying solely on prescriptive day-to-day instructions.

• Create clear paid media spending plans, forecasts, and performance reports for management review.

• Lead ongoing search engine optimization efforts, focusing particularly on backlink strategies, off-page optimization, keyword expansion, and organic visibility enhancement.

• Assess current SEO performance and recommend enhancements across technical, on-page, and off-page factors in coordination with internal web and design teams.

• Plan and execute email marketing and electronic direct mail campaigns that promote products, enhance customer retention, and drive e-commerce revenue.

• Collaborate closely with the internal designer and web support resources to coordinate campaign assets, landing pages, product uploads, and website enhancements.

• Assist in the ongoing development of Shopify-based websites and offer digital marketing insights for any future consolidation of the client’s platforms.

• Establish robust tracking, attribution, and reporting through Google Analytics, Google Tag Manager, advertising platforms, and pertinent e-commerce reporting tools.

• Employ structured testing across creative assets, copy, audiences, bidding strategies, offers, and landing pages to boost conversion rates and minimize wasted advertising expenditures.

• Conduct competitor, keyword, and market analysis using modern digital marketing and AI-enabled benchmarking tools.

• Stay updated on platform changes, privacy regulations, advertising policies, SEO advancements, and emerging AI-driven marketing capabilities.

• Document campaign architectures, account settings, reporting procedures, and optimization actions to ensure business continuity and efficient handover.

• Perform additional position-level responsibilities as required.

⛳️ Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, Communications, or a related field.

• Minimum of five years of hands-on experience in digital performance marketing, with significant responsibility for paid acquisition campaigns.

• Proven experience managing e-commerce performance marketing across multiple websites, brands, or markets.

• Advanced practical expertise with Google Ads, including Search, Shopping, Performance Max, remarketing, and conversion optimization.

• Strong background in Microsoft Advertising and Meta Ads, covering campaign creation, audience targeting, optimization, and reporting.

• Established capability to manage and scale monthly paid media budgets of at least AUD 30,000 while maintaining stringent commercial controls.

• Documented success in enhancing return on advertising spend, conversion rates, revenue, or customer acquisition efficiency.

• Solid working knowledge of SEO, particularly in backlink acquisition, off-page optimization, keyword strategy, and organic performance analysis.

• Experience with Shopify and e-commerce platforms, including product feeds, merchant centers, tracking, and website conversion optimization.

• Experience in planning and executing email marketing or electronic direct mail campaigns through relevant marketing platforms.

• Advanced proficiency with Google Analytics, Google Tag Manager, Looker Studio, and advertising platform reporting.

• Strong analytical abilities to translate campaign data into clear commercial insights and budgetary recommendations.

• Ability to independently develop strategies, challenge existing practices, and provide confident direction to non-specialist stakeholders.

• Familiarity with AI-driven marketing, competitor intelligence, content research, and campaign optimization tools.

• Excellent written communication, advertising copy, and stakeholder presentation skills.

• High level of commercial judgment, ownership, attention to detail, and accountability for measurable outcomes.

• Ability to collaborate effectively with design, web, sales, and management stakeholders during Australian business hours.

🏝️ Benefits

• Permanent remote work opportunity.

• Monday to Friday (*adjustments will be made for daylight saving time*).

• Health Maintenance Organization (HMO) coverage, including two free dependents and medical reimbursements.

• Government-mandated benefits.

• Opportunities to collaborate with leading companies in Australia and beyond.

• Access to training programs for career advancement.

• Engaging company outings, team events, and wellness sessions.

• Supportive and inclusive company culture.

• Dedicated managers focused on your growth and success.