Senior Digital Marketing Specialist, Chinese Speaking

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Developing and overseeing extensive digital marketing campaigns across various platforms, including Google, LinkedIn, Bing, Baidu, and Naver, aimed at attracting and converting prospective customers.

• Regularly monitoring and evaluating campaign metrics to pinpoint areas for enhancement and utilizing AI to improve campaign efficiency and meet key performance indicators (KPIs).

• Establishing robust analytics tracking systems to gather precise data, yielding valuable insights for informed decision-making.

• Conducting lead scraping and crafting compelling landing page content to broaden our lead database and enhance conversion rates.

• Collaborating closely with cross-functional teams to ensure that marketing strategies align with overall business goals.

• Keeping abreast of industry trends and discovering new opportunities to refine our digital marketing initiatives.

• Investigating and applying innovative digital marketing tools and techniques to maintain a competitive advantage.

⛳️ Requirements

• A minimum of 4-5 years of experience in B2B digital marketing, ideally within an agency or a similar environment.

• A demonstrated history of managing effective digital marketing campaigns on platforms such as Google, LinkedIn, Bing, Baidu, and Naver, among other major channels.

• Experience collaborating with global brands and grasping the subtleties of local marketing requirements.

• A solid understanding of contemporary digital marketing strategies, trends, and best practices, showcasing the ability to deliver results.

• Proficiency in analyzing extensive datasets and leveraging data-driven insights to guide marketing decisions.

• Expertise in digital marketing tools and analytics platforms, including GA4, Microsoft Clarity, Hubspot, and Google Tag Manager.

• Capability to create innovative and creative marketing campaigns that resonate with our target demographic.

• Exceptional verbal and written communication abilities in both English and Chinese.

• Knowledge of Japanese, Korean, Spanish, or Thai is an advantage.

• A self-driven and results-oriented mindset with a willingness to learn and adapt to new challenges.

🏝️ Benefits

• Competitive salary and attractive benefits

• Comprehensive medical, insurance, and social security coverage

• World-class office environments

• Engaging activities and recognition programs

• Robust learning and development plans to foster your career growth

• A positive work culture that supports your future

• Conveniently located with direct public transport access

• Flexible working arrangements

• Mentorship and coaching from industry experts