Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Saudi Arabia.

📋 Description

• Strategize, create, launch, and oversee paid advertising initiatives across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other pertinent digital channels.

• Formulate comprehensive media strategies that align with campaign goals, ranging from brand awareness to conversion.

• Allocate budgets, establish bidding strategies, and design audience targeting frameworks tailored for each platform.

• Ensure that campaigns are operational, effective, and continuously optimized.

• Conduct daily performance monitoring using platform dashboards and relevant analytics tools.

• Interpret data into actionable insights that drive campaign success.

• Execute A/B testing on various ad formats, copy, creative elements, and target audiences to enhance performance continuously.

• Identify campaigns that are not meeting performance expectations and implement proactive measures for adjustment.

• Utilize AI tools (such as ChatGPT, Claude, Gemini, Perplexity, and relevant advertising AI features) in all facets of the role.

• Create and sustain AI-assisted prompt frameworks and workflows to share with the wider marketing team.

• Craft persuasive ad copy and develop creative briefs, employing AI tools to expedite output without compromising quality.

• Suggest content themes, hooks, and formats based on platform trends and insights into audience behavior.

• Participate in monthly and quarterly digital marketing strategy sessions, providing data-driven recommendations.

⛳️ Requirements

• Over 5 years of practical experience in digital marketing, particularly in managing paid media.

• Demonstrated success in planning, executing, and optimizing campaigns across Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, Snapchat Ads, and similar platforms.

• Experience handling mid-to-large advertising budgets with measurable ROI results.

• Extensive knowledge of campaign setup, audience targeting, pixel/conversion tracking, and platform-specific optimization tools.

• Expertise in Google Analytics 4 (GA4), Google Tag Manager, and platform analytics dashboards.

• Practical experience with AI tools to enhance daily marketing workflows — a crucial requirement.

• Familiarity with marketing automation, CRM integration, or attribution tools will be an advantage.

• An analytical mindset that allows for quick translation of data into compelling narratives.

• Excellent written communication skills.

• Self-motivated and capable of working fully remotely with minimal supervision.

• Proactive, inquisitive, and committed to continuous learning, with a habit of reading industry updates, following platform blogs, and experimenting.

• A collaborative team member who communicates effectively with both managers and colleagues.

🏝️ Benefits

• Flexible work arrangements

• Professional development opportunities