Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Choosing, implementing, and taking ownership of the marketing automation platform for the department.

• Assessing options and providing recommendations to the Director of Marketing.

• Overseeing the setup and configuration of the platform while developing the initial automation framework.

• Managing the email marketing strategy and execution across all Cynet divisions.

• Creating sequential automation flows from the ground up.

• Composing all campaign copy and overseeing A/B testing for subject lines and content.

• Providing monthly performance reports on open rates, click-through rates (CTR), response rates, and unsubscribe metrics.

• Designing and managing SMS campaign flows in alignment with the email strategy.

• Authoring and updating the Recruitment Marketing Playbook, including standardized email and SMS templates.

• Managing the social media presence for all Cynet divisions on platforms such as LinkedIn, Facebook, Instagram, and YouTube.

• Delivering a consolidated monthly performance dashboard that encompasses email, SMS, and social media metrics.

⛳️ Requirements

• A minimum of 3 years of practical digital marketing experience with direct responsibility for both email marketing and social media.

• Proven experience in implementing or substantially configuring a marketing automation platform — not merely using one, but building it. Familiarity with HubSpot, Active Campaign, Klaviyo, Marketo, or similar is essential.

• Comprehensive understanding of email automation architecture — including multi-step sequences, trigger-based flows, behavioral segmentation, and nurture funnels.

• Experience in developing email and SMS campaigns from strategy to execution — encompassing segmentation, copywriting, scheduling, testing, and optimization.

• Established social media management experience across various channels simultaneously — including strategy development, content calendars, copywriting, analytics, and community management.

• Exceptional copywriting abilities — able to write clearly and persuasively for diverse audiences and channels with minimal editing needed.

• Working knowledge of CRM systems and how marketing platforms integrate with them.

• Comfortable with analytics — able to interpret performance data, recognize patterns, and adjust strategies as necessary.

• Familiarity with UTM tagging and campaign attribution.

• Ability to manage multiple brands simultaneously while preserving a unique voice and tone for each.

• Highly organized — adept at managing content calendars, campaign timelines, and platform builds without oversight.

• Experience with HubSpot — certification is a plus but not mandatory; demonstrated hands-on knowledge of the platform is what counts.

• Experience in staffing, healthcare, or a related field is advantageous — however, we welcome strong marketers from any background who are eager to learn.

• Familiarity with Sense, Constant Contact, or other staffing-specific communication tools.

• Experience with SMS marketing platforms and a working knowledge of TCPA compliance.

• Expertise specific to LinkedIn — including newsletter publishing, company page management, and employer brand strategy.

• Basic design skills in Canva or similar tools for creating social assets when necessary.

• Knowledge of AEO and GEO content structuring for improved search visibility.

• Experience in building or contributing to a recruitment marketing playbook, SOP documentation, or similar resources.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.