Senior Digital Marketing Measurement Analyst

This is a fully remote position, open to applicants in Spain.

📋 Description

• The **Senior** **Digital Marketing Measurement Analyst** will take charge of leading the analytics and measurement support for web marketing efforts across various campaigns, regions, and traffic sources.

• This position merges extensive knowledge of web analytics and marketing technologies with a robust business understanding to assist the Marketing team in scaling effectively and making informed, data-driven choices.

• You will serve as both the technical lead for the web measurement framework and a strategic ally to Marketing, translating intricate data into actionable insights, spotting growth opportunities, and proactively advancing campaigns.

• **Challenges You’ll Encounter**

• Conduct advanced analyses of web marketing initiatives across regions, channels, and traffic sources, providing clear insights into performance metrics such as CTR, CPC, CPA, CVR, ROAS, and LTV.

• Create and sustain a scalable web measurement framework that guarantees accurate tracking and attribution.

• Set up and validate conversion tracking for advertising platforms (Google Ads, Meta, TikTok, etc.).

• Analyze multi-channel user journeys and implement attribution models (First Click, Last Click, Time Decay, Data-Driven).

• Discover growth opportunities by revealing non-obvious correlations among marketing metrics, behavioral data, and regional performance.

• Collaborate closely with Marketing to impact media budget allocation and campaign strategies.

• Design and implement A/B tests to enhance conversion rates and marketing efficiency.

• Ensure data accuracy, consistency, and integrity across all marketing tools and reporting platforms.

⛳️ Requirements

• Extensive experience in Mobile Analytics / Web Analytics / Marketing Analytics / MarTech roles.

• Proficient hands-on experience with Facebook Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM).

• Familiarity with MMPs like Appsflyer, Adjust, Singular.

• Experience in configuring tracking for advertising platforms (Google Ads, Meta, TikTok).

• Strong understanding of web attribution models and cross-channel measurement.

• Advanced SQL capabilities for querying and transforming marketing datasets (BigQuery, PostgreSQL, etc.).

• Experience with BI tools such as Looker Studio, Tableau, or Power BI.

• Strong analytical mindset with the ability to derive actionable insights from complex datasets.

• Knowledge of marketing KPIs: ROI, ROAS, CPA, CAC, LTV, CVR.

• Capacity to manage multiple projects, prioritize effectively, and adhere to deadlines.

• Excellent communication skills—able to present complex findings clearly to both technical and non-technical audiences.

• **Preferred Qualifications**

• Experience with attribution tools (AppsFlyer, Adjust) or CDP/CRM integrations.

• Familiarity with A/B testing platforms.

• Proficiency in Python or R for data automation and forecasting.

• Google Analytics or Google Ads certifications.

🏝️ Benefits

• Opportunity to oversee **high-impact budgets** in a fully performance-oriented environment.

• Work with a **modern tech stack** and advanced attribution models.

• A **culture** that prioritizes technical expertise and **proactive experimentation**.

• Operate at a **level **of spend and complexity** that few teams achieve.

• Be part of a **modern Performance Marketing organization** with a cross-channel approach.

• **High ownership** with robust collaboration among Product, Data, and Creative teams.

• **Growth and career development** opportunities.

• At Leadtech, we focus on your growth. Enjoy a flexible career path with tailored internal training and an annual budget for external learning opportunities.

• **Work-Life balance**.

• Benefit from a flexible schedule with flextime and the option to work fully remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August to fully enjoy summer!

• **Comprehensive benefits**.

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).

• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

• **Unique Perks**.

• If you choose to come to our Barcelona office, you’ll find it equipped with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace featuring stunning Mediterranean views.

• Additional benefits include restaurant and nursery vouchers, paid directly from your gross salary.

• Join us in an environment that encourages innovation, learning, and growth alongside passionate professionals. At Leadtech, you’ll face exciting challenges and be part of a vibrant team dedicated to delivering outstanding user experiences.