Senior Digital Marketing Manager – Lead Gen

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee numerous client advertising accounts on Google Ads and Meta Ads platforms.

• Strategize, initiate, monitor, and enhance lead-generation campaigns.

• Analyze performance metrics to pinpoint the most impactful optimization opportunities.

• Develop campaign strategies aligned with client objectives, budget, target audience, and funnel effectiveness.

• Manage the structure of campaigns, including targeting, bidding, testing, and optimization.

• Write or guide the creation of ad copy, campaign narratives, and landing page suggestions.

• Provide briefs to designers or creative teams regarding necessary campaign assets.

• Utilize data to clarify what is effective, what requires improvement, and the recommended next steps.

• Assist in the lead-generation strategy for both home services and B2B client accounts.

• Ensure precise tracking across Google Ads, Meta Ads, GA4, and related platforms.

• Track conversion performance, attribution, and the quality of funnels.

• Aid in reporting, dashboard creation, and campaign evaluation.

• Identify areas of drop-off, inefficiencies, and opportunities to enhance lead quality and conversion rates.

• Leverage AI tools like Claude, ChatGPT, or similar solutions to enhance: Research, campaign planning, analysis, and productivity.

• Deliver clear updates on performance, actionable recommendations, and next steps.

• Independently manage priorities across multiple accounts.

• Maintain professional communication with internal team members and, when necessary, clients.

⛳️ Requirements

• 8–10+ years of experience in digital marketing.

• Significant hands-on experience with Google Ads.

• Significant hands-on experience with Meta Ads.

• Proven track record in managing lead-generation campaigns (not limited to eCommerce or awareness campaigns).

• Experience with service-oriented businesses, preferably in home services or B2B sectors.

• Strong comprehension of: Paid media strategy, campaign structure, tracking and attribution, testing, and optimization.

• Good understanding of SEO, especially regarding: Landing pages, site structure, and AI search evolution.

• Profound knowledge of: Google Analytics (GA4), Google Search Console, tracking and conversion setup, CRM systems such as HubSpot, GoHighLevel, or similar platforms.

• Exceptional English communication skills, both written and verbal.

• Experience in remote and independent work.

• Capability to manage multiple accounts concurrently with minimal supervision.

🏝️ Benefits

• Flexible working hours.

• Opportunities for professional growth and development.

• Collaborative and innovative work environment.

• Access to the latest tools and technologies.