Senior Digital Data Analyst

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Analyze, forecast, and supply data and insights for informed business decisions.

• Present findings, insights, recommendations, and reports utilizing digital data.

• Assist in the consumer journey and facilitate the execution of consumer-oriented programs and services.

• Lead the tracking of deliverables and manage project timelines.

• Ensure complete tagging on the website.

• Collaborate to enhance the self-service adoption of Adobe across the organization.

• Develop a vision for the digital marketing tracking strategy.

• Maintain data connections, Marketing Channels, and SAINT Classifications.

• Offer self-service training and mentor business end-users.

⛳️ Requirements

• Bachelor's degree in Mathematics, Statistics, Computer Science, Engineering, Economics, or a related field, along with equivalent years of relevant experience.

• A minimum of 5-6 years of experience in BI and Analytics, including 2-3 years of experience in building dashboards and providing clickstream analysis and recommendations using Adobe Analytics or Google Analytics.

• At least 1 year of experience with Tealium and proficiency in using the Utag data layer is preferred.

• Experience in presenting to and collaborating with all management levels, including negotiating deliverables.

• Skilled in debugging and identifying the root causes of tracking issues; possesses demonstrated knowledge of common issue types.

• Exhibits a sophisticated understanding of web analytics tools, including the persistence of IDs/variables, cross-device tracking, data layers, and processing rules.

• Experience with deploying analytics in asynchronous/single page applications (built on Angular.js) is preferred.

• Demonstrated curiosity that leads to converting insights into actionable recommendations.

• Strong cross-functional collaboration abilities and a proven track record of effectively working with multiple stakeholders and contributors, both internally and externally.

• Exceptional written and verbal communication skills with the ability to engage with all levels, including management and retail partners.

• Strong organizational skills with a proven capability to prioritize workload and maintain attention to detail.

🏝️ Benefits

• Health insurance

• Professional development