Senior Digital CRM Manager – iGaming

📋 Description

• Take full ownership of the comprehensive digital CRM and lifecycle strategy, encompassing everything from framework creation to evaluating performance impact.

• Develop and enhance customer journeys, segmentation strategies, automation processes, and personalization efforts.

• Champion the strategic application of contemporary CRM platforms, data analytics, and innovative lifecycle tools.

• Convert insights and behaviors of Southeast Asian customers into scalable CRM strategies.

• Establish CRM key performance indicators (KPIs) and assume responsibility for outcomes related to retention, engagement, and lifetime value (LTV).

• Collaborate closely with Product, Business Intelligence (BI), and Marketing teams to ensure CRM initiatives are aligned with growth objectives.

⛳️ Requirements

• At least 4 years of experience in Digital CRM or Lifecycle roles within digital-first environments.

• Proven history of building, restructuring, or scaling CRM systems.

• Strategic thinker with the capability to introduce innovative ideas, frameworks, and methodologies.

• Remains hands-on with CRM platforms, automation, and data as necessary.

• Strong analytical skills paired with commercial acumen.

• Practical experience in Southeast Asian markets.

• Proficiency in English.

🏝️ Benefits

• Flexible working arrangements.