Senior Digital Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will develop human-centered brand and communication strategies – ranging from overarching strategic communication platforms to specific channel and content approaches.

• You will connect data, research, market, and target audience insights into clear insights that drive creative ideas, campaigns, and customer experiences.

• You will analyze markets, competitors, target audiences, customer journeys, and channels, identify opportunities, and derive concrete strategic recommendations.

• You will translate complex questions into clear strategic narratives, compelling presentations, and inspiring workshops.

• You will closely collaborate with interdisciplinary teams from creation, account management, UX, data, technology, and content, bringing strategic perspectives into all phases of project development.

• You will ensure that strategies not only inspire but are also actionable – focusing on quality, customer objectives, and real user needs.

• You will act as a strategic sparring partner for our client team at dm drogerie-markt, developing long-term perspectives for brand, communication, and customer experience.

⛳️ Requirements

• You have approximately 5–8 years of experience in a strategy, planning, or a similar role within an agency environment or a similarly dynamic setting.

• You possess substantial experience in brand strategy, communication strategy, and campaign planning.

• You are a strategy hybrid: you can develop overarching creative platforms and also derive them into various ecosystem activations (e.g., content, social, CRM).

• You have a strong intuition for people, needs, barriers, and motivations – and can translate these into relevant, creative, and action-guiding insights.

• You love data, research, and cultural observations, but do not think solely analytically: you make insights creatively and strategically usable.

• You understand how brands are experienced across digital and physical touchpoints – and how communication, content, service, and experience interplay.

• You are adept at structuring complex information, developing strategic recommendations, and presenting to both internal and external stakeholders.

• You confidently facilitate workshops, work proactively, and bring empathy for clients, teams, and target audiences.

• Experience in retail, drugstore, consumer health, beauty, and/or FMCG is a plus.

• Fluent German language skills are required; good English skills are an advantage.

🏝️ Benefits

• Flexible working hours.

• Work from wherever suits you best – at home or in the office, according to your preference.

• Work for strong brands and clients that we believe in.

• Subsidy for Urban Sports Club.

• Employee benefits & discounts through Corporate Benefits.

• Open-minded & friendly people in all teams.