Creative Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Analyze competitor websites, funnels, and messaging to comprehend their psychological effectiveness and leverage that insight to create innovative funnel concepts for our clients — rather than merely copying existing models.

• Utilize AI tools (Claude, ChatGPT, and similar) to swiftly generate ad copy, messaging, and creative assets while maintaining a professional standard.

• Create diverse creative assets — including video, images, and copy variations — using AI-driven production tools.

• Develop and deploy landing pages using our internal tools and systems (quickly and primarily templated — this role does not involve starting from scratch in design or development).

• Contribute to creative strategy across all client accounts ("pods"), collaborating with media buyers to transform strategy into practical assets.

• Regularly test and refine creative elements based on actual campaign performance feedback.

• Keep abreast of emerging AI tools and workflows, integrating them into our processes.

• Collaborate closely with our media buying team (and myself) to ensure creative workflows remain efficient and do not become bottlenecks.

• Complete the process — receive a brief from the senior strategist or media manager, align on the plan, produce the assets, and return them for review without requiring follow-up.

⛳️ Requirements

• Daily, genuine proficiency with AI tools (Claude, ChatGPT, image/video generation tools) as an essential aspect of your work — not just occasional usage.

• A keen eye for design — the ability to assess a landing page or ad and articulate its visual effectiveness, along with the skill to art-direct AI output to meet professional standards.

• A portfolio showcasing completed work — including 3 live landing pages and ad creatives you have personally developed, along with insights on their post-launch performance.

• A sincere interest in behavioral psychology and the factors that drive human action — combining design with psychological insight, rather than merely production.

• Strong instincts for messaging and copywriting, even if you are not formally trained — you know how to guide AI tools to produce converting copy.

• Comfort with conducting research (competitors, market trends, industry analysis) and swiftly transforming it into actionable insights.

• Some familiarity with B2B marketing — understanding the distinctions between B2B and B2C/e-commerce, allowing you to adapt creative and messaging accordingly.

• Experience in creating landing pages (using no-code tools, page builders, or similar — coding skills are not required, but familiarity with these tools is necessary).

• A focus on delivering results — preferring to launch something live and imperfect over perfectly planned but undelivered projects.

• Capability to work independently across multiple accounts simultaneously without needing extensive direction.

• Excellent written English skills.

• Understanding of the mechanics of Google Ads / Meta Ads (while you don't need to run campaigns, a grasp of the funnel enhances your ability to write better creative for it) (Brownie points).

• Experience across various industries, particularly B2B (Brownie points).

• Background in creating AI-powered workflows, automations, or internal tools (Brownie points).

🏝️ Benefits

• Monthly salary ranging from $2,500 to $3,500.

• Full-time position, fully remote.

• Approximately 20 days of paid time off, based on your country.

• High-impact role with substantial ownership and influence.

• Well-structured workdays emphasizing sustainable growth.