Creative Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• We are seeking a Creative Strategist to take charge of our most significant lever for reducing customer acquisition costs: the creative aspect.

• You will establish the creative concept agenda, develop a test-and-learn framework that maximizes every pound of media investment into cumulative insights, and overhaul the MBA process for briefing, shipping, and reviewing creative from start to finish.

• The primary goal is to achieve a structurally reduced CAC over the next twelve months, driven by creative intelligence rather than mere media efficiency tactics.

• This role involves building an AI-enabled creative function from the ground up.

• You will lead the paid creative team, which focuses on video editing and design, while collaborating with content, performance marketing, data, editorial, and engineering teams as the function expands.

• You will manage the entire creative process and set ambitious targets. We aim to make significant progress in key metrics: Blended CAC by channel and matrix cell; Hook rate and CTR on cold acquisition creative; Net-new concepts delivered monthly (not variations); Creative-attributed contribution to first-booking volume.

• The methods you use to achieve these goals are at your discretion. Our approach involves rapid cycles with numerous well-documented tests at the concept level, followed by disciplined iteration on successful components, a candid evaluation of outcomes, and a readiness to retain effective strategies, discard ineffective ones, and explore new ideas.

• You will oversee the concepting process from start to finish—creating distinct strategic premises (not just variations), briefing them against a structured matrix of angles, formats, and funnel stages, ensuring that every test evaluates a genuine idea rather than merely cosmetic changes.

• You will serve as the quality gatekeeper for creative, ensuring that each concept is genuinely distinct, aligned with our brand, and ready for testing before production or media investment.

• You will run a continuous experimentation program at both concept and component levels, focusing on hooks, narratives, CTAs, formats, and audiences.

• You will establish and maintain a weekly creative review cadence, addressing what has launched, identifying what is working, determining what gets discontinued, what is iterated upon, and what is scaled. One decision will be made per underperforming cell.

• You will build and manage a learning repository—a single, searchable record of successful and unsuccessful efforts, along with the reasons behind them, that accumulates knowledge over time and withstands team changes.

• You will set up the AI-enabled aspects of the function, including automations, prompts, brief generation against the matrix, variant production, and hook ideation.

• Collaborating closely with performance marketing, you will ensure a seamless Analytics ↔ Media Buying ↔ Creative feedback loop—ensuring that decay signals reach the creative team promptly and that insights feed back into the next brief.

• You will work in partnership with the CRO operator to ensure message consistency from advertisement to landing page—making certain that the angles and hooks you develop are integrated throughout the funnel.

• You will identify and brief against creative media gaps—determining what raw footage, images, or on-trip content we need to effectively tell the stories indicated by performance data.

• You will collaborate closely with brand, content, and lifecycle teams to ensure that performance creative reflects the MBA voice rather than diluting it.

• You will maintain the creative dashboard and serve as the source of truth for the metrics mentioned above, utilizing GA4, Hex, and ad platforms.

• You will operate the existing creative stack and make decisions regarding which tools, agencies, and partners to incorporate or phase out as the function scales.

⛳️ Requirements

• You have experience owning a creative or performance-related metric—such as CAC, hook rate, CTR, or creative-attributed bookings or revenue—within a consumer business. You can discuss specific concepts you developed, what was tested, and their impacts.

• You are equally adept in both the artistic and analytical realms: capable of writing briefs that inspire creativity and interpreting performance dashboards with confidence. You believe both elements are crucial and neither is sufficient alone.

• Possible backgrounds include senior creative strategist, head of performance creative, creative director with a performance focus, or growth marketer who assumed creative responsibilities due to team needs.

• Travel experience is advantageous but not mandatory.

• A minimum of 5+ years in creative strategy, performance creative, or related roles, with at least 2-3 years directly responsible for measurable performance metrics.

• You likely resonate with the following attributes:

• You conceptualize ideas rather than mere variations. You can easily differentiate "a different hook" from "a different premise," and you possess an instinct for determining whether two ideas are sufficiently distinct to yield valuable insights.

• You are fluent in AI and have utilized it in creative processes. You regularly use LLMs and image/video tools for concept ideation, hook generation, variant production, brief drafting, and competitive analysis. Most importantly, you have created automated workflows that eliminate manual tasks from repeatable creative processes, and you can explain this process to us.

• You are hands-on with the modern performance creative toolkit, including ad platforms (Meta, Google, TikTok, etc.), creative analytics tools (such as Motion, Atria), and LLM/image/video generation tools that enhance a single operator's productivity at scale. You have insights on the best options available in the market.

• You are comfortable analyzing your own results in GA4 or Hex (or similar) without relying on an analyst—evaluating by matrix cell, hook, audience, and funnel stage.

• You understand consumer storytelling and have an instinct for the emotional elements that a piece of creative must convey. You can articulate why a hook is effective—not just that it is.

• You are capable of writing strong ad copy and scripts yourself—hook lines, voiceovers, on-screen text—and can brief a creator or editor to realize your vision when you are not executing it personally.

• You communicate clearly—comfortable presenting analyses, translating them into actionable recommendations, and influencing stakeholders across product, performance marketing, brand, and data.

• You find greater motivation in delivering ten concepts and learning from them than in refining a single idea for six months.

• You are collaborative and proactive, thriving in a fast-paced, mission-driven environment.

🏝️ Benefits

• What does the typical interview process entail?

• Our hiring process is completely remote, with all interviews conducted online. Each application that passes the initial screening is thoroughly reviewed by an actual team member.

• Stage 1: Initial application and screening Q&A.

• Stage 2: A “get to know each other” interview to learn more about your experience and assess fit (approximately 30-45 minutes).

• Stage 3: You will receive a project assignment, followed by preparation for a brief presentation to be given at stage 4.

• Stage 4: An in-depth interview where we review your assignment and listen to your presentation, followed by an informal Q&A with team members you will work closely with (approximately 60-90 minutes).

• Logistics

• Remote work within the UK or Europe (maximum GMT+2).

• Full-time position (40 hours/week).

• Core hours are from 10:00 to 15:00 GMT.

• Preferred start date: ASAP.

• The application deadline for this role is at the end of June, unless we receive a high volume of applications, in which case we reserve the right to close the vacancy early.

• We are an equal opportunities employer and strongly encourage applications from individuals with diverse backgrounds and industries. Our flexible working arrangements are designed to support every team member in achieving a work/life balance that suits their unique circumstances.