Senior Digital Ads Strategist

This is a fully remote position, open to applicants in Arizona, +22 more states.

📋 Description

• Crafting and implementing advanced acquisition strategies across Meta, Google, Programmatic, and emerging platforms.

• Assisting clients in comprehending our methodologies and outcomes within the framework of their comprehensive cross-channel digital marketing initiatives;

• Creating cutting-edge advertising campaigns that facilitate the attainment of clients’ donor acquisition and advertising objectives in the short term, while also focusing on promoting long-term fundraising and engagement success;

• Evaluating performance metrics to aid our clients in understanding the reasons behind the results, ensuring alignment with their overarching mission.

• Maneuvering through the high-pressure, fast-paced environment of news-cycle marketing, where your ability to adjust a strategy on-the-fly can yield millions of dollars in support for a cause within a single day.

• Remaining at the leading edge of privacy updates (iOS14+, cookieless future) and platform changes to ensure our progressive partners remain ahead of the curve.

⛳️ Requirements

• 2-4 years of experience managing intricate paid media portfolios within a high-growth startup, a prominent agency, or a political organization.

• A Product Manager mindset towards advertisements – you value the post-click experience and conversion rate optimization as much as you do the CPM.

• Strong quantitative reasoning abilities, proficiency with Excel, and the capability to leverage data for strategic decision-making; Extensive experience with the backend of ad management platforms.

• A passion for optimization: At MissionWired, discovering an additional 5% of efficiency could translate into an extra $100k for a client’s mission.

• A deep commitment to progressive causes and a desire to dedicate your time and efforts to support the missions of our clients.

🏝️ Benefits

• 100% employer-covered premiums for a platinum-level medical plan within a national healthcare network.

• 100% employer-funded life insurance and short-term disability coverage.

• 50% employer-subsidized vision and dental insurance.

• 401(k) plan with a 3% employer contribution.

• 20 vacation days in addition to 12 paid holidays, sick leave, bereavement leave, and a volunteer day off.

• Paid parental leave at 100% of your salary.

• Financial assistance for reproductive and transgender care.

• Flexible remote work and telecommuting policies.

• Company-provided Mac products for home office setups.

• Reimbursement for cell phone service, meals, ride-sharing, and other available perks.